Environment Management Essay Example | Topics and Well Written Essays - 9500 words

Environment Management - Essay Example Now environment watch agencies call upon the companies to make an 'environment audit' along with their annual financial figures. In fact, a 'green business' is not only good for the environment and humanity but good for business's bottom line as well, because it gives an opportunity to the enterprise for managing the waste, cutting costs on wasteful expenditure, conserving energy and preserving the natural balance. This results in; Care of environment is not a 'project' in isolation, it has to be a mission and the zeal must be seen in all parts of business right from constructing the building to the final output packaging and transportation etc. Globalization has also necessitated the need for uniformity in dealing with regulations concerning environment. Now encouragement is given to industries, which favor gas over coal and oil, as it lessens the possibility of acid rain and ozone layer depletion. Environmental regulations are being accordingly changed with a futuristic view on sustainable development and safeguarding environment (Bishop et al, 1994) According to the Manual for Managing a Responsible Business Enterprise (RBE) in emerging market economies, prepared by the US Department of Commerce (2004), an RBE is characterized by responsible business conduct at four different levels of its identity as an enterprise. These four levels are: 1. Compliance with the law 2. Risk management 3. Reputation enhancement 4. Value added to the community This conduct is determined by the business conduct of its owners, managers, employees, agents and other stakeholders of the company. The businesses operate within a complex system of interests and influences. Stakeholders all have power, someone has a formal power invested in a position of authority or it could be the social power of being able to persuade others to support or oppose the policies of the company. Therefore, these stakeholders play a crucial role in devising ethical functioning for the company. At times, companies tend to pass on a product whose use might damage the environment, stating that they are resorting to such sales owing to market demands. But, the customer asks for the product only because s/he hasn't sent the alternative product yet. Since the tried and tested product has been offering value for money, fulfilling the needs, therefore there is a demand for it. But once the alternative is there and customer is allowed to compare the features and values, s/he m ight be willing to pay for it as well. Peter Drucker (1986) the management guru said, "It is the customer who determines what a business is. For, it is the customer and he alone through being willing to pay for a good or service, converts economic resources into wealth, things into goods." Corporate governance structures and styles vary in the environment they

After Wwi East Asia and North Merica Ap World History Essay Example for Free

After Wwi East Asia and North Merica Ap World History Essay After world war one East Asia and North America responded similarly to economic growth and social structure, while taking opposite decisions concerning politics and international relations. Both countries grew economically due to industrialism and their standard living improved by opting for western lifestyle. But japan was involved in war and with no thoughts of stopping while the United States was remaining out of it. To start with, United States and japan had similar ideas regarding their social structure. As the united stated was evolving in improving standard living, japan was moving towards western cultural values. In the United States woman’s rights and labor was beginning to be a normal idea and even birth control comes into the picture. While in japan gender equality, freedom of expression and dignity of the individual where being embraced. All of this because allot of men had to fight in war and people where needed to do work, women took a step and did it becoming not only efficient for working but also economically independent. In other words countries standard living was rising with more people being comfortable with their way of living and not rebelling because of having more rights. Moreover United States and japan had their difference regarding their international political position. While japan gets involved in war, the United States opts for isolationism. Although world war was over and japan had seen the deaths and devastation they decided to invade Manchuria a city in china and one year later invades Shanghai because of a minor conflict but also because Japanese where waiting for an excuse to conquer china for resources, after the battle of Shanghai 22 major battles followed. Meanwhile the United States stayed in their side provoking little problems. Not forgetting to mention that Japan and war one. Like that the United States and japan where in opposite sides of the war after The Great War, japan inside and the united states outside. In addition United States and japan both grew economically after world war one because their industrialism. Both of them got involved in the war very late that gave them more advantage because they had more weapons. Also their industry grew allot making more weapons to export and also they had more manufacturing. As well the United States was giving out loans to countries that where in a bad shape after war. These made both countries economically grow and become economically superior from other countries. In conclusion the United States and japan where similar regarding social structure and economics, they had their differences in their decisions to enter war again. Even more important is what would happened next and that despite their similarities they would end up as rivals and fighting against each other. Was that really the right choice?

Gas Gangrene :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Gas gangrene is a severe form of gangrene which is also known as tissue death. It occurs as a result of infection by a bacterium that causes the tissue death. The symptoms of gas gangrene are numerous and severe. Gas gangrene is a disease that is very difficult to treat. All in all, gas gangrene is a very serious disease.   Ã‚  Ã‚  Ã‚  Ã‚  Gas gangrene is a form of gangrene (tissue death) usually caused by a bacterium known as clostridium porringers, but many other bacteria can cause the same effects. It is caused by an infection of clostridium bacteria that, under low oxygen conditions, produce toxins that cause the tissue death and associated symptoms. Gas gangrene is rare, with only 1,000 to 3,000 cases occurring in the United States annually. Gas gangrene usually occurs at the site of trauma or a recent surgical wound. About a third of cases occur spontaneously. Patients who develop this disease spontaneously often have underlying another disease such as diabetes or colon cancer. The onset of gas gangrene is sudden and dramatic. Inflammation begins at the site of infection and there is extremely painful tissue swelling. Gas may be felt in the tissue when the swollen area is pressed with the fingers. The areas infected expand so rapidly that changes are visible over a few minutes. The involved ti ssue is completely destroyed. Clostridium bacteria make many different toxins, some of which can cause potentially fatal syndromes. In addition, they cause tissue death, destruction of blood, and leaking of the blood vessels.   Ã‚  Ã‚  Ã‚  Ã‚  The symptoms of gas gangrene include moderate to severe pain around a skin injury, progressive swelling around a skin injury, and moderate to high fever. Also, when a person is infected, they form small, fluid filled blisters called vesicles. The blisters fill with a brown red fluid. Some symptoms are not so serious, such as sweating and an increased heart rate. Others are very serious like drainage from the tissues, foul-smelling brown-red or bloody fluid called serosanguineous discharge, and subcutaneous emphysema which is gas under the skin. The symptoms of gas gangrene occur suddenly and increase rapidly.   Ã‚  Ã‚  Ã‚  Ã‚  Treatment for gas gangrene can sometimes be drastic. Gas gangrene is a medical emergency because of the threat of the infection rapidly spreading via the bloodstream and infecting vital organs. It requires immediate surgery and administration of antibiotics. Prompt surgical removal of dead, damaged, and infected tissue is necessary.

Island of the Sequined Love Nun Chapter 27~28

27 Girl Talk Sepie washed the pilot's hair in a bowl with pounded coconut and brackish water. She had been taking care of the unconscious white man for two days and it was starting to get tedious. She was mispel of the bachelors' house, and washing and ministering to a sick and stinky white man was not in her job description. This was women's work. There are legends in the islands, and some of the old men swear they are true, that the women who service the bachelors' houses, the mispels, were taken to the secret island of Maluuk, known only to the high navigators, where they were trained in the art of pleasuring a man. After months of training, a mispel was required to pass a test before she was allowed to return to her home island to take over the duty of tending to the sexual needs of the men of the bachelors' house. The test? She was sent into the ocean with a ripe brown coconut clutched between her thighs, and there she floated, in heavy surf, for the entire circuit of the tides. Should the coconut pop loose or the mispel touch it with her hands, she failed the test (although there was some leeway in the event of shark attack). It is said that the inner thighs of the mispels of old were as strong as net cable. The second part of the test required the girl to find a delicate dragonfly orchid with a straight stem, and while her teachers looked on, she would lower herself over the flower until it disappeared inside of her, then rise again after a few minutes, leaving the stem unbent and the petals unbruised. The mispel held a position of honor, respected and revered among the is-landers. She was n ot required to do housekeeping, cooking, or weaving, and while the other women toiled in taro fields from the time they could walk, a mispel was allowed to nap in the shade, conserving her energy for her nocturnal duties. A mispel often ended her tour of duty by marrying a man of high status. No stigma followed her into married life, and she would be sought out to the end of her days by the other women for advice on handling men. Sepie, however, had not been chosen because of any special skill, nor had she passed through any vigorous concubinal boot camp. Sepie had been marked for mispel from the moment of her menses, when she emerged from the women's house with her lavalava tied a bit too high and showing a bit too much cappuccino thigh, her skin rubbed with copra until she glistened all over, and her breasts shining like polished wooden tea cups. She had painted her lips with the juice of crushed berries and peppered her long black hair with scores of sweet jasmine blossoms. She giggled coquettishly in the presence of all the men, danced dangerously close to the taboo of speaking to them in public, risked beatings by refusing to fall to her knees when her male cousins passed, and went about her chores with a wiggly energy that had caused more than one of the distracted village boys to fall out of a breadfruit tree during harvest. (She broke ankles as well as hearts.) Sepie was all titter and tease, a lazy g irl who excelled at leisure, a natural at invoking and denying desire, a wet dream deferred. At fifteen she took up residence in the bachelors' house and had lived there for four years. When Malink and the men brought the flyer and the man in the dress to her, she knew she was in for some trouble. â€Å"Take care of them,† Malink said. â€Å"Feed them. Help to make them strong.† Sepie kept her head bowed while Malink spoke, but when he finished she took his hand and led him into the bachelors' house, gesturing to the other men to lay the flyer and his friend on the ground outside. The men smiled among themselves, thinking that old Malink was going inside to receive a special favor from the mispel. What, in fact, he was receiving was an ass chewing. â€Å"Why don't you take them to your house, Malink? I don't want them here.† â€Å"It's a secret. If my wife and daughters find out they are here, then everyone will know.† â€Å"I'm the only one who can keep a secret in the bachelors' house. Take them to old Sarapul's house. No one goes there.† â€Å"He wants to eat them.† Malink couldn't remember ever having to argue with a woman and he wasn't at all prepared for it. â€Å"You're chief. Tell him not to. I will not cook for them. If I feed them, they will shit. I'm not going to clean it up.† â€Å"Sepie, what will you do when you marry and have children? You will have to do these things then. I am asking you as your chief to do these things.† â€Å"No,† Sepie said. Malink sighed. â€Å"I am asking you to do these things because these men have been sent to us by Vincent.† Sepie didn't know what to say. She had heard the Sky Priestess chastise Malink in front of the people, but she had been more concerned with losing coffee and sugar for a month than with the actual offense. â€Å"You will tell the men to cook for them?† â€Å"Yes.† â€Å"And they will carry them to the beach and wash them if they shit?† â€Å"I will tell them. Please, Sepie.† No man had ever said â€Å"please† to her before, let alone the chief. It was not a courtesy that women deserved. For the first time she realized how desperate Malink really was. â€Å"And you will tell Abo to wash his dick when it is his turn.† â€Å"What does that have to do with this?† â€Å"He is stinky.† â€Å"I will tell him.† â€Å"And you will tell Favo to quit making me put beads in his ass.† â€Å"Favo does that?† â€Å"He said he learned it from the Japanese.† â€Å"Really? Favo?† â€Å"Yes.† â€Å"But he's old, and he has a wife and many grandchildren.† â€Å"He says it makes his spear stronger.† â€Å"He does? I mean, does it work?† Malink had momentarily forgotten why he was here. â€Å"I don't like it. It is evil and unclean.† â€Å"You're talking about my old friend Favo, right? He's the one you're talking about?† â€Å"I told him only bachelors were suppose to stay here, but he says his wife doesn't understand him. His hands are like the skin of a shark.† â€Å"What kind of beads?† â€Å"Tell him,† Sepie said. â€Å"Okay,† Malink said in English. Then to himself he said: â€Å"Old Favo.† He shook his head as he walked out of the bachelors' house. â€Å"Beads.† Sepie watched him go, wishing that she had asked for more favors. Outside the men were grinning when Malink stepped into the moonlight. He hitched up his loincloth and averted his eyes from theirs. â€Å"Take them inside. You must cook and clean for them. Don't let the woman do it. It is too important for her.† As the men carried Tuck and Kimi into the bachelors' house, Favo ambled up to Malink. â€Å"How was it?† Malink looked at his old friend and noticed for the first time that Favo wore a long string of ivory beads around his neck. â€Å"I have to go home now,† Malink said. Sepie was, once again, swabbing up the wooden floor where the pilot had urinated on himself, when she heard the other one speak for the first time. The men had propped the Filipino up in the corner, where he had sat drinking the coconut milk and fish broth that she had been pouring into the pilot, but except for a few grunts when he made his way outside to urinate, the man in the dress had been quiet for two days. Sepie had learned to ignore him. He didn't smell as bad as the pilot, and she sort of liked his flowered dress. She'd said a prayer to Vincent for a dress just like it. â€Å"Where is Roberto?† the Filipino said. Sepie jumped. It didn't surprise her so much that he had spoken, but that he had spoken in her language. Although the words were clipped, the way someone from Iffallik or Satawan might speak. â€Å"He's right here,† she said. â€Å"Your friend stinks. You should take him outside and wash him in the sea.† â€Å"That's not Roberto. That's Tucker. Roberto is shorter.† Kimi crawled over to Tuck and laid his hand on the flyer's forehead. â€Å"He has bad fever. You have medicine?† â€Å"Aspirin,† Sepie said. Malink had given her a bottle of the tablets to crush into the flyer's broth, but after he gagged on the first dose she had stopped giving it to him. â€Å"He is more sick than aspirin. He needs a doctor. You have a doctor?† â€Å"We have the Sorcerer. He does our medicine. He was a doctor before the Sky Priestess came.† Kimi looked at her. â€Å"What island is this?† â€Å"Alualu.† â€Å"Ha! We have to get doctor for Tucker. He owes me five hundred dollars.† Sepie's eyes went wide. No wonder he wears such a fine dress. Five hundred dollars! She said, â€Å"The chief says I have to be secret about this man. Everyone knows he is here. The boys get drunk and talk. But I can't get the doctor.† â€Å"Why are you taking care of him? You are just a girl.† â€Å"I am not just a girl. I am mispel.† Kimi scoffed. â€Å"There are no mispels anymore.† Sepie threw down the rag she was using to wipe the floor. â€Å"What do you know? You are a man in a dress, and I don't believe you have five hundred dollars.† â€Å"It was a nice dress before the typhoon,† Kimi said. â€Å"Wash-and-wear. No dry cleaning.† Sepie nodded as if she knew what he was talking about. â€Å"It is a very pretty dress. I like it.† â€Å"You do?† Kimi picked at the crushed pleats around his legs. â€Å"It's just an old thing I picked up in Manila. It was on sale. You really like it?† Sepie didn't understand. Among her people, if you admired someone's else possession, manners bound them to give it to you. How could this silly man speak her language and still not know her customs. And he wasn't even looking at her that way all men looked at her. â€Å"What island do you come from?† â€Å"Satawan,† Kimi said. â€Å"I am a navigator.† Sepie scoffed. â€Å"There are no more navigators.† Just then the doorway darkened and they looked up to see Abo, the fierce one, entering the bachelors' house. He was lean and heavily muscled and he wore a permanent scowl on his face. The sides of his head were shaved and tattooed with images of hammerhead sharks. He wore his hair tied into a warrior's topknot that had gone out of fashion a hundred years ago. â€Å"Has the pilot awakened?† he growled. Sepie looked down and smiled coyly. Abo was the one boy in the bachelors' house who didn't seem to accept the communal nature of her position. He was always jealous, enraged, or brooding, but he brought her many presents, sometimes even copies of People that he stole from the men's drinking circle. Sepie thought she might marry him someday. â€Å"He is too sick for this,† Kimi said. â€Å"We need to take him to the doctor.† â€Å"Malink says he must stay here until he is well.† â€Å"He is dying.† Kimi said. Abo looked at Sepie for confirmation. â€Å"Well, he smells dead,† she said. The sooner they sent the pilot to the Sorcerer, the sooner she could get back to spending her days swimming and preening. â€Å"Malink will be angry if he dies,† she added for good measure. Abo nodded. â€Å"I will tell him.† He pointed to Kimi. â€Å"You come with me.† Kimi got up to leave, then turned back to Sepie when he reached the doorway. â€Å"If Roberto comes, tell him I'll be right back.† Sepie shrugged. â€Å"Who is Roberto?† â€Å"He's a fruit bat. From Guam. You can tell by his accent.† â€Å"Oh, him. I think Sarapul ate him,† Sepie said casually.† Kimi turned and ran screaming into the village. Malink looked up from his breakfast, a banana leaf full of fish and rice, to see Abo coming down the coral path toward his house. Malink's wife and daughters shuffled to the cookhouse at the sight of the fierce one. â€Å"Good morning, Chief,† Abo said. â€Å"Food?† Malink answered, gesturing with his breakfast. Abo had already eaten, but it would have been rude not to accept. â€Å"Yes.† Malink's wife poked her head out of the cookhouse and saw the chief nod. In a second she was giving her own breakfast to Abo, who neither thanked her or acknowledged her presence. â€Å"The pilot is sick,† Abo said. â€Å"Very bad fever. Sepie and the girl-man say that he will die soon without the Sorcerer's help.† Malink suddenly lost his appetite. He set his breakfast on the ground and one of his daughters appeared out of nowhere to take it to the cookhouse, where the women shared what was left. â€Å"And what do you think?† Malink asked. â€Å"I think he is dying. He smells of sickness. Like when Tamu was bitten by the shark and his leg turned black.† Malink rubbed his temples. How to handle this? The Sky Priestess was angry with him for even dreaming of the pilot. What would happen if he suddenly showed up with him? â€Å"What about the girl-man?† â€Å"He is not sick, but he has gone crazy. He runs around the village looking for Sarapul.† Malink nodded. â€Å"Catch him and tie him up. Make a litter and take the pilot to the betel nut trees by the runway. Leave him there.† â€Å"Leave him there?† â€Å"Yes, quickly. And bring the litter back with you. Make it look as if he walked to the runway. Send a boy to me when it is done. Go now.† Abo put down his food and ran off down the path. Malink went into his house and pulled the ammo box out of the rafters. Inside, next to the portable phone, he found the Zippo that Vincent had given him. He clicked it open, lit it, and sat it on the floor while it burned. â€Å"Vincent,† he said, â€Å"It's your friend Malink here. Please tell the Sky Priestess that this is not my fault. Tell her that you have sent the pilot. Please tell her for your friend Malink so she will not be angry. Amen.† His prayer finished, Malink snapped the lighter shut, put it away, then took the portable phone and went outside to wait for the boy to tell him everything was in place. 28 Choose Your Own Nightmare Tucker Case rolled through a fever dream where he was tossed in great elastic waves of bat-winged demons – crushed, smothered, bitten, and scratched – and there, amid the chaos, a pink fabric softener sheet passed by the corner of his eye, confirming that he had been stuffed into a dryer in the laundromat of Hell. He tumbled toward the pink, ascended out of the clawing mass, and awoke gasping, with no idea where he was. The pink was a dress on a heart-faced woman who said, â€Å"Good morning, Mr. Case. Welcome back to the world.† A man's voice: â€Å"After your message and the typhoon, we thought for sure you'd been lost at sea.† He was a white blur with a head, then a lab coat wrapped around a tall, smiling middle-aged man, gray and balding, a stethoscope around his neck. The doctor had his arm around the heart-faced woman. She too was smiling, with the aspect of an angel, the vessel of human kindness. Together they looked as if they had walked off of fifties television. The man said, â€Å"I'm Dr. Sebastian Curtis, Mr. Case. This is my wife, Beth.† Tuck tried to speak, but emitted only a rasping squeak. The woman lifted a plastic cup of water to his lips and he drank. He eyed the IV bag running into his arm. â€Å"Glucose and antibiotics,† the doctor said. â€Å"You've got some badly infected wounds. The islanders found you washed up on the reef.† Tucker did a quick inventory of his limbs by feel, then looked at them lest he had lost a leg that was still giving off phantom feel ing. He raised his head to look at his crotch, which was sending pulses of pain up through his abdomen. The woman gently pushed him down. â€Å"You're going to be fine. They found you in time, but you're going to need more rest. ‘Bastian can give you something for the pain if you need it.† She smiled beatifically at her husband, who patted Tuck's arm. â€Å"Don't be embarrassed, Mr. Case. Beth is a surgical nurse. I'm afraid the catheter will have to stay in for a few days.† â€Å"There was another guy with me,† Tuck said. â€Å"A Filipino. He was piloting the boat.† The doctor and his wife shot each other a glance and the â€Å"Ozzie and Harriet† calm shattered into panic, but only for a second, then they were back to their reassuring cooing. Tuck wasn't even sure he had seen the break. â€Å"I'm sorry, but the islanders didn't find anyone else. He must have been lost in the storm.† â€Å"But the tree. He was hung in the tree†¦Ã¢â‚¬  Beth Curtis put her finger gently on his lips. â€Å"I'm sorry you lost your friend, Mr. Case, but you need to get some rest. I'll bring you something to eat in a little while and we'll see if you can hold down some solid food.† She pulled her hand away and put her arm around her husband's waist as he pushed a syringe of fluid into Tuck's IV tube. â€Å"We'll check on you shortly,† the doctor said. Tucker watched them walk away and noticed that for all her â€Å"Little House on the Prairie† purity, Beth Curtis had a nice shape under that calico. Then he felt a little sleazy, as if he'd been caught horning on a friend's mom. Like the time, drunk and full of himself, he'd hit on Mary Jean Dobbins. To hell with solid food. Gin – in large quantities over a tall column of ice – that's the rub. Tonic to chase away the blues of bad dreams and men lost at sea. Tuck looked around the room. It was a small hospital ward. Only four beds, but amazingly clean considering where it was. And there was some pretty serious-looking equipment against the walls: technical stuff on casters, stuff you might use in complicated surgery or to set the timing on a Toyota. He was sure Jake Skye would know what it was. He thought about the Learjet, then felt himself starting to doze. Sleep came with the face of a cannibal, leg-jerk dreams, and finally settled in on the oiled breasts of a brown girl brushing against his face and smelling of coconut and flowers. There was a scratch and scuttle on the tin roof, followed by the bark of a fruit bat. Tuck didn't hear it. The pig thief had been caught and Jefferson Pardee had to find a new lead story. He sat at his desk pouring over the notes he'd written on a yellow legal pad, hoping that something would jump out at him. In fact, there wasn't a lot of jumping material there. The notes read: â€Å"They caught the pig thief. Now what?† You could run down the leads, pound the pavement, check all your facts with two sources, then structure your meticulously gathered information into the inverted pyramid form and what you got was: The pig's owner had gotten drunk and beat up his wife, so she sold his pig to someone on the outer islands and bought a used stun gun from an ensign with the Navy Cat team. The next time her husband got rough, a group of Japanese tourists found him by the side of the road, sizzling in the dirt like a strip of frying bacon. Mistaking him for a street performer, the tourists clapped joyously, took pictures of each other standing beside the electrocuted man, and gave his wife five dollars. The whole intrigue had been exposed when police found the pig-stealing wife in front of the Continental Hotel charging tourists a dollar apiece to watch her zap her husband's twitching supine body. The stun gun was confiscated, no charges were pressed, and the wife beater was pronounced unharmed by a Peace Co rps volunteer, although he did need to be reminded several times of his name, where he lived, and how many children he had. The mystery was solved and the Truk Star had no lead story. Jefferson Pardee was miserable. He was actually going to have to go out and find a story or, as he had done so many time before, make one up. The Micro Spirit was in port. Maybe he'd go down to the dock and see if he could stir up some news out of the crew. He slid his press card into the band of his Australian bush hat and waddled out the door and down the dusty street to the pier where rock-hard, rope-muscled islanders were loading fifty-five-gallon drums into cargo nets and hoisting them into the holds of the Micro Spirit. The Micro Spirit and the Micro Trader were sister ships: small freighters that cruised the Micronesian crescent carrying cargo and passengers to the outer islands. There were no cabins other than those of the captain and crew. Passengers traveled and slept on the deck. Pardee waved to the first mate, a heavily tattooed Tongan who stood at the rail chewing betel nut and spitting gooey red comets over the side. â€Å"Ahoy!† Pardee called. â€Å"Permission to come aboard.† The mate shook his head. â€Å"Not until we finish loading this jet fuel. I'll come down. How you doing, Scoop?† Pardee had convinced the crew of the Micro Spirit to call him â€Å"Scoop† one drunken night in the Yumi Bar. He watched the mate vault over the railing at the bow and monkey down a mooring line to the dock with no more effort than if he was walking down stairs. Watching him made Pardee sad that he was a fat man. The mate strolled up to Pardee and pumped his hand. â€Å"Good to see you.† â€Å"Likewise,† Pardee said. â€Å"Where you guys in from?† â€Å"We bring chiefs in from Wolei for a conference. Pick up some tuna and copra. Same, same.† Pardee looked back at the sailors loading the barrels. â€Å"Did you say jet fuel? I thought the Mobil tankers handled all the fuel for Continental.† Continental was the only major airline that flew Micronesia. â€Å"Mobil tankers won't go to Alualu. No lagoon, no harbor. We going to Ulithi, then take this fuel special order to the doctor on Alualu.† Pardee took a moment to digest the information. â€Å"I thought the Micro Trader did Yap and Palau States. What are you going all the way over there for?† â€Å"Like I say, special order. Moen has jet fuel, we here in Moen, doctor wants jet fuel soon, so we go. I like it. I never been Alualu and I know a girl on Ulithi.† Pardee couldn't help but smile. This was a story in itself. Not a big one, but when the Trader or the Spirit changed schedules it made the paper. But there was more of a story somewhere in those barrels of jet fuel, in the ru-mor of armed guards, and in the two pilots that had passed through Truk on the way to No One's Island. The question for Pardee was: Did he want to track it down? Could he track it down? â€Å"When do you sail?† he asked the mate. â€Å"Tomorrow morning. We get drunk together tonight Yumi Bar. My boys carry you home if you want. Hey?† The mate laughed. Pardee felt sick. That was what they knew him for, a fat, drunken white man who they could carry home and then tell stories about. â€Å"I can't drink tonight. I'm sailing with you in the morning. I've got to get ready.† The mate removed the betel nut cud from his cheek and tossed it into the sea, where tiny yellow fish rose to nip at it. He eyed Pardee suspiciously. â€Å"You going to leave Truk?† â€Å"It's not that big a deal. I've gone off-island before for a story.† â€Å"Not in ten years I sail the Spirit.† â€Å"Do you have room for another passenger or not?† â€Å"We always have room. You know you have to sleep on deck?† Pardee was beginning to get irritated. He needed a beer. â€Å"I've done this before.† The mate shook his head as if clearing his ears of water and laughed. â€Å"Okay, we sail six in morning. Be on dock at five.† â€Å"When do you come back this way?† â€Å"A month. You can fly from Yap if you don't want to come back with us.† â€Å"A month?† He'd have to get someone to run the paper while he was gone. Or maybe not. Would anyone even notice he was gone? Pardee said, â€Å"I'll see you in the morning. Don't get too drunk.† â€Å"You too,† the mate said. Pardee made his way down the dock, feeling every bit of his two hundred and sixty pounds. By the time he made it back to the street, he was soaked with sweat and yearning for a dark air-conditioned bar. He shook off the craving and headed for the Catholic high school to ask the nuns if they had any bright students who might keep the paper running in his absence. He was going to do it, dammit. He'd be on the dock at five if he had to stay up all night drinking to do it.

The E-Myth Revised (Summary)

â€Å"THE E-MYTH REVISITED† ENTRE 300. WB1 Naim Al’Ali 3/11/13 The E-Myth revisited gave some wonderful insight as to the root cause of why most small businesses go under and don't work. I learned a great deal by reading it and it has given me foresight as to what I need to improve in my skill set to become the best entrepreneur I can be without sabotaging anything of value to my business.The book focuses primarily on the entrepreneurial myth which is involved in a fatal assumption that the success of a business rides purely on the entrepreneur’s desire to own a business, the amount of capital he/she puts in, and Knowing the amount of targeted profit. The book teaches that this assumption could spell disaster rather than success. It also teaches us that the future of small businesses revolve around three concepts which are knowing the e-myth, understanding the turnkey revolution, and understanding the business development process.One of the most important concept s I learned from this book was the actual e-myth itself. Prior to reading the book, I too had this very same notion that was directly comparable to what is explained in the myth. This forced me to think differently about what actually makes a business successful because if not for this book I would have this in the dark feeling. The book talks about how entrepreneurs should get in the habit of thinking more about the business itself, the people involved in it, and the phases it normally undergoes. Having knowledge of these things can have a beneficial impact of your business.A second key concept that I learned from the book was that of the three main characters which are the technician, the manager, and the entrepreneur. The technician is an expert in whatever craft they are in and doesn't mind doing the work but neglects other responsibilities of going into business even though they are eager to do so. The manager is detail oriented and wants a well organized environment that is ve ry predictable. The entrepreneur is the dreamer, who sets out to do something new and who often lives in the future and get frustrated by how â€Å"slow the world is moving.The book teaches us that these are not separate people but rather distinct elements of our personalities. It also says that the reason why most small businesses don’t work is because they are run by a technician or someone who knows the technical workings of the business but neglects the other two equally important personalities. So the bottom line is that even though we are biased towards one of these personalities, we all have them and to be successful, you need to be able to utilize all three of these roles. All of these roles are necessary in the founder of a business.Without the entrepreneur, you might as well keep working for someone as a technician. Without the technician, the entrepreneur must rely on other people to get things done and without the abilities of a manager; the other two characters would find themselves in a disorganized and non functional environment. A third important concept that I learned from this books is the idea to â€Å"work on your business rather than in it. † This was a big one for me and it really stuck out because it opened my eyes to how many business owners are really just doing a job for their business rather than running it.For example, if you start a business where you can't leave when u want because work will be unfinished, then you are not actually working on your business as an owner but rather as an employee. This could put a strain on other things that may have been planned for your business. It also hinders other abilities since so much time has to be put in for you to get paid. I couldn't agree more with this statement because it seems like for a lot of business owners think they are in business for themselves but if they don't work, they don't eat and that is not being a business owner.This also ties into class discussions whe n it pertains to one of the biggest problems with part time entrepreneurs is the risk of burnout because of all the extra activity you have to put into you business to keep it running. In essence, what the book is saying is that they don't own a business, they own a job and you can’t close it when you want because you won't get paid, you can’t leave when you want because work won't get done, and you can’t sell it when you want because no one wants to buy a job. A fourth and final concept I took from this book was the importance of the business development process.This process is the response of the ever changing dynamics of the business world and will equip an entrepreneur with the necessary tools they need to adapt to the continuous changes happening around them. The book described three elemental stages which are innovation, quantification, and orchestration. This is also a powerful concept that I particularly agree with. The book explains that innovation is t he creativity applied to products or services to make them better and that continuous innovation is needed to improve your business.Quantification is figuring out what works for your business and being able to measure whether it is worth taking the risk. Orchestration is the standardization of what works and becomes the essential part of your business that everyone learns and knows so that it can produce consistent quality for your customers. This is really important information to have because its uniform and it’s a streamline way of tackling issues head on. This also ties into what we have learned in class about having a solid plan of attack. As it says in the book, â€Å"any plan is better than no plan at all†, and this couldn't be anything more than truth.Although I would much rather suggest having a well thought out plan that could be of some benefit rather than a half-way done plan that could demolish your business. With all of these concepts I have learned in th e book, I had to sit back and ask myself what I will do with this information. One thing I would definitely take heed to is the notion of being able to work on my business instead of in it because I don't want to be stuck in a job for the rest of my life in order to put food on the table. So I would much rather design a system that can continue to pay me even if I’ve taken some time off.Another thing I could use these concepts for is when formulating my business plan/plans for this class and in the future so that I have strategy to uphold rather than letting the chips fall where they may. A third thing I could uses these concepts to move forward with is with getting out of the mythical mind frame that has cost countless business owners their livelihoods and to start thinking differently on where success in a business actually stems from rather than generalizing the solution to just the entrepreneurial aspect. This will alter my attitude towards conducting business and ultimat ely prove to be better for me in the long run.Finally, I would use this information to better understand what type of business person I need to be in order to deal with the ever changing business world. This could help me adapt to situations that I wouldn’t normally know how to handle having not been exposed to the reality of it. All in all, there wasn't too much I disagreed with when it came to the material in this book, so I can safely say it will be a driving force in my business prowess and my future. WORK CITED Gerber, Michael E. The E-myth revisited: why most small businesses don't work and what to do about it. New York: CollinsBusiness, 1995. Print.

University of Phoenix Material Essays (319 words) - Career

University of Phoenix Material Essays (319 words) - Career University of Phoenix Material Career Interests and Market Research Worksheet Access the Phoenix Career Guidance System, located by clicking on the Careers tab. Complete the first Career Guidance Milestone "Set Your Goals." Then, complete Step 1.2. At the end of Step 1.2, click Go to the Career Exploration tool to access the career interest profiler. Select two careers you are interested in, based on the results of the Interest Assessment activity. Conduct labor market research on the two careers, and fill in the following table regarding the research you conducted. | |Career 1 |Career 2 | |What is the|Administrative Manager |Business/ management analyst | |career? | | | |What |I like the entire business job|I would enjoy this job because| |interests |setting. I would enjoy that I |of the fact I would deal with | |you about |would managed different |the corporation part of the | |this |aspects of the company. |company. I would deal in the | |career? | |decision making such as | | | |production things. | |Is there a |No there isn't a hiring demand|Yes there is a very high | |hiring |for this particular job. |hiring demand. There are | |demand? | |currently 35 job openings in | | | |my area. | |What are |To have a bachelor's degree |To have a bachelor's degree | |the | | | |educational| | | |requirement| | | |s? | | | |What are |2-5 years of experience |2-5 years of experience | |the | | | |experience | | | |requirement| | | |s? | | | |What are |There are so many, but here |Business intelligence, | |the skill |are a few; business |financial analysis, and | |requirement|administration, office |business solutions. | |s? |management, and business | | | |management. | | Based on your research, which career path would you prefer to pursue? Why? I would choose the Business/ management analyst career path, because both require basically the same education, experience, and skills. The best thing about Business/ management analyst is the demand is so high and the pay is way better the Administrative manager.

3 Errors Involving Prepositions

3 Errors Involving Prepositions 3 Errors Involving Prepositions 3 Errors Involving Prepositions By Mark Nichol You are attempting to describe an action, but you can’t remember whether one, say, goes in to the breach or into the breach, or whether one, for example, walks on to the next trail junction or onto the next trail junction. This post explains the respective roles of the operative words and phrases. A prepositional phrase is a phrase that includes a preposition, a word that, as its name implies, comes before the object of a sentence. For example, into and onto are prepositions describing movement in relation to objects in the prepositional phrases â€Å"into the trench† and â€Å"onto the roof.† Because these prepositional phrases provide additional information about an action that occurred (as in the sentences â€Å"She leaped into the trench† and â€Å"The boy climbed onto the roof†), they serve as adverbs. We usually think of adverbs as single words (as in â€Å"She leaped impetuously† or â€Å"The boy climbed quickly†), but adverbs can consist of two or more words, which appear without any additional information or combined with one-word adverbs, either adjacent to each other or separated by the subject and the verb (as in â€Å"She leaped impetuously into the trench† or â€Å"Quickly, the boy climbed onto the roof†). â€Å"In to† and â€Å"on to,† by contrast, each contain two distinct parts of speech: an adverb followed by a preposition. In and on follow a verb to provide additional information about it, and to precedes the object that follows the verb and its adverb, as in â€Å"She leaped in to search the trench† and â€Å"The boy climbed on to get a better look.† In the following examples, a preposition is mistakenly employed in place of an adverb-preposition compound consisting of the same letters as the preposition. After each sentence, a discussion, followed by a revision, explains the error. 1. His wife, under the assumption that she’d never see him again, has moved onto another man, and they’re planning on getting married. The prepositional phrase â€Å"moved onto† implies that the woman has literally relocated herself on the man’s body. However, â€Å"moved on to† includes the idiomatic phrase â€Å"moved on,† meaning â€Å"transitioned†: â€Å"His wife, under the assumption that she’d never see him again, has moved on to another man, and they’re planning on getting married.† 2. His job is not to give into the demands of multimillionaire celebrities pushing a social agenda. The use of into implies an entrance, but the key of this sentence is the idiom â€Å"give in,† meaning â€Å"submit,† so into must be broken up into its constituent parts: â€Å"His job is not to give in to the demands of multimillionaire celebrities pushing a social agenda.† 3. The cell phones were turned into the authorities. Here, into preceded by turned suggests a transformation, rather than the act of turning in, or handing over, so again, in must be separated from to to form part of the phrase â€Å"turning in†: â€Å"The cell phones were turned in to the authorities.† For a more detailed discussion about this issue, see this post about prepositions. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Coordinating vs. Subordinating Conjunctions75 Idioms and Expressions That Include â€Å"Break†Oppose and Opposed To

6 SAT Essay Examples to Answer Every Prompt

6 SAT Essay Examples to Answer Every Prompt SAT / ACT Prep Online Guides and Tips Just as with most essays, the major secret to excelling on the SAT essay is to pre-plan the examples and evidence you want to use. "But wait!" I hear you cry. "Can you do that on the new SAT essay? Isn’t the point of the essay that you’re supposed to be using information from the passage in your answer, which you don’t know about ahead of time?" The answer: Yes and no. While the specifics of each example will obviously change, depending on the passage, the types of examples you choose to discuss (and the way you explain each example builds the author’s argument) can be defined, and thus prepared for, ahead of time. In this article, we give you 6 good SAT essay examples you’ll be able to find in nearly every prompt the SAT throws at you. By assembling a collection of these reliable types of evidence that can be used to answer most prompts, you'll cut down on planning time and significantly increase the amount you can write, making you able to walk into every SAT essay confident in your abilities. feature image credit: 1 to 9 mosaic, cropped/Used under CC BY-NC-SA 2.0. Before You Continue If you haven’t already read our introduction to the SAT essay prompt, read it now. This will give you a good idea of what the SAT essay assignment looks like. Then come back to this article. Why You Can Prep SAT Essay Examples Before Test Day The SAT essay prompts have several important things in common: They’re all passages that try to convince the reader of the veracity of the author’s claim They’re all around the same length (650-750 words) They’re all meant to be analyzed and written about in a relatively short period of time (50 minutes) This means that you can have a pretty goodidea ahead of time of what types of argument-building techniques you might see when you open the booklet on test day. The main techniques the author uses aren't going to be overly complex (like the first letter of every word spelling out a secret code), because you just don’t have the time to analyze and write about complex techniques. Because of that, you can prepare yourself with SAT essay examples that’ll be likely found across persuasive passages about many different issues. Naturally, for each passage you're going to want to play to its particular strengths- if there are a lot of facts/statistics, make sure to discuss that; if it dwells more on personal anecdotes/appeals to emotion, discuss those. However, if you struggle with analysis in a short period of time, memorizing these categories of examples ahead of time can give you a helpful checklist to go through when reading the SAT essay prompt and point you in the right direction. Below, we've chosentwo examples of evidence, two examples of reasoning, and two examples of stylistic/persuasive elements you can use as stellar evidence to support your thesis. For each example below, we also show you how you can use the type of evidence to support your thesis across a range of prompts. This flexibility should prove to you how effective pre-planned examples are. So, without further ado, onto our list of multipurpose support for any SAT Essay prompt. Examples of Evidence The most basic way author builds an argument is by supporting claims with evidence. There are many different kinds of evidence author might use to support her/his point, but I'm just going to discuss the two big ones I've seen in various official SAT Essay prompts. These two types of evidence are Facts and Statistics and Anecdotes. Example Type 1: Facts and Statistics Employing statistics and facts to bolster one's argument is one of the most unassailable methods authors can use to build an argument. This argument-building technique is particularly common in essays written about scientific or social studies-related topics, where specific data and facts are readily available. How Can You Identify It? Statistics usually show up in the form of specific numbers related to the topic at hand- maybe as percents, or maybe as a way to communicate other data. Here are a couple of examples of statistics from an official SAT essay prompt, "Let There Be Dark" by Paul Bogard: Example: 8 of 10 children born in the United States will never know a sky dark enough for the Milky Way Example: In the UnitedStates and Western Europe, the amount of light in the sky increases an average of about 6% every year. Factual evidence can also be in the form of non-numerical information. Often, you'll see facts presented with references to the research study, survey, expert, or other source from which they're drawn. Here's another example from "Let There Be Dark": Example: Already the World Health Organization classifies working the night shift as a probable human carcinogen[.] Why Is It Persuasive? Facts and statistics are persuasive argument building techniques because the author isn't just making up reasons for why his/her argument could possibly be true- there's actually something (data, research, other events/information) that backs up the author's claim. In the case of the examples above, Bogard presents specific data about issues with light pollution (8 in 10 children won't be able to see the Milky Way, light in the sky increases 6% annually) to back up his statements that light pollution is real, then goes on to present further information that indicates light pollution is a problem (working the night shift puts humans at risk for cancer). By presenting information and facts, rather than just opinion and spin, Bogard empowers the reader to connect the dots on her own, which in turn gives the reader ownership over the argument and makes it more persuasive (since the reader is coming to the same conclusions on her own, rather than entirely relying on Bogard to tell her what to think). Example Type 2: Anecdotes Another form of evidence that is often used as an alternative to actual facts or statistics is the anecdote. This type of evidence is most often found in speeches or other sorts of essay prompts that are written as a personal address to the reader. How Can You Identify It? An anecdote is a short story about a real person or event. When an author discusses own personal experience or personal experience of someone they know or have heard of, that's anecdotal evidence. Here's an example of (part of) an anecdote from an official SAT essay prompt that was adapted from a foreword by former U.S. President Jimmy Carter: One of the most unforgettable and humbling experiences of our lives occurred on the coastal plain. We had hoped to see caribou during our trip, but to our amazement, we witnessed the migration of tens of thousands of caribou with their newborn calves. In a matter of a few minutes, the sweep of tundra before us became flooded with life, with the sounds of grunting animals and clicking hooves filling the air. The dramatic procession of the Porcupine caribou herd was a once-in-a-lifetime wildlife spectacle. We understand firsthand why some have described this special birthplace as â€Å"America’s Serengeti.† Why Is It Persuasive? Even though anecdotes aren't statistics or facts, they can be powerful because it’s more relatable/interesting to the reader to read an anecdote than to be presented with dry, boring facts. People tend to put more faith in experiences if they can personally connect with the experiences (even though that doesn't actually affect how likely or not a statement is to be true). In the example above, rather than discussing the statistics that support the creation of wildlife refuges, Jimmy Carter instead uses an anecdote about experiencing the wonder of nature to illustrate the same point- probably more effectively. By inviting the reader to experience vicariously the majesty of witnessing the migration of the Porcupine caribou, Carter activates the reader's empathy towards wildlife preservation and so makes it more likely that the reader will agree with him that wildlife refuges are important. caribou, the hairy eyeball/Used under CC BY-NC-SA 2.0. I find this caribou highly persuasive. Examples of Reasoning All authors use reasoning to some extent, but it’s not always a major part of how the author builds her/his argument. Sometimes, though, the support for a claim on its own might not seem that persuasive- in those cases, an author might then choose to use reasoning to explain how the evidence presented actually builds the argument. Example Type 3: Counterarguments and Counterclaims One way in which an author might use reasoning to persuade the reader to accept the claim being put forward is to discuss a counterargument, or counterclaim, to the author's main point. The discussion (and subsequent neutralization) of counterarguments is found in prompts across all subject areas. How Can You Identify It? A counterargument or counterclaim is simply another point of view that contradicts (either fully or partially) the author's own argument. When "some might claim," "however," or other contrast words and phrases show up in an essay prompt, the author is likely presenting a counterclaim. Here's an example of an effective presentation (and negation) of a counter claim from an official SAT essay prompt, "The Digital Parent Trap" by Eliana Dockterman: â€Å"You could say some computer games develop creativity,† says Lucy Wurtz, an administrator at the Waldorf School in Los Altos, Calif., minutes from Silicon Valley. â€Å"But I don’t see any benefit. Waldorf kids knit and build things and paint- a lot of really practical and creative endeavors.† But it’s not that simple. While there are dangers inherent in access to Facebook, new research suggests that social-networking sites also offer unprecedented learning opportunities. Why Is It Persuasive? So how does bringing up an opposing point of view help an author build her argument? It may seem counterintuitive that discussing a counterargument actually strengthens the main argument. However, as you can see in the brief example above, giving some space to another point of view serves to make it seem as if the discussion’s going to be more â€Å"fair.† This is still true whether the author delves into the counterargument or if the author only briefly mentions an opposing point of view before moving on. A true discussion of the counterargument(as is present in Dockterman's article) willalso show a deeper understanding of the topic than if the article only presented a one-sided argument. And because the presence of a counterargument demonstrates that the author knows the topic well enough to be able to see the issue from multiple sides, the reader's more likely to trust that the author's claims are well-thought out and worth believing. In the case of the Dockterman article, the author not only mentions the opposite point of view but also takes the time to get a quote from someone who supports the opposing viewpoint. This even-handedness makes her following claim that "it's not that simple" more believable, since she doesn't appear to be presenting a one-sided argument. Example Type 4: Explanation of Evidence In some cases, the clarity with which the author links her evidence and her claims is integral to the author's argument. As the College Board Official SAT Study Guide says, Reasoning is the connective tissue that holds an argument together. It’s the â€Å"thinking† - the logic, the analysis - that develops the argument and ties the claim and evidence together." How Can You Identify It? Explanation of evidence is one of the trickier argument-building techniques to discuss (at least in my opinion), because while it is present in many essay prompts, it isn't always a major persuasive feature. You can pretty easily identify an author's explanation of evidence if the author connects a claim to support and explains it, rather than just throwing out evidence without much ceremony or linking to the claim; however, whether or not the explanation of the evidence is a major contributing factor to the author's argument is somewhat subjective. Here's a pretty clear instance of a case where an author uses explanations of each piece of evidence she discusses to logically advance her argument (again from the Dockterman passage): And at MIT’s Education Arcade, playing the empire-building game Civilization piqued students’ interest in history and was directly linked to an improvement in the quality of their history-class reports.The reason: engagement. On average, according to research cited by MIT, students can remember only 10% of what they read, 20% of what they hear and 50% of what they see demonstrated. But when they’re actually doing something themselves- in the virtual worlds on iPads or laptops- that retention rate skyrockets to 90%.This is a main reason researchers like Ito say the American Academy of Pediatrics’ recommendation of a two-hour screen-time limit is an outdated concept: actively browsing pages on a computer or tablet is way more brain-stimulating than vegging out in front of the TV. IMG_6800_v1, cropped/Used under CC BY-NC-SA 2.0. Why Is It Persuasive? Unfortunately, the explanation the Official SAT Study Guide gives for how to discuss an author's "reasoning" is a little vague: You may decide to discuss how the author uses (or fails to use) clear, logical reasoning to draw a connection between a claim and the evidence supporting that claim. But how exactly you should go about doing this? And why is it persuasive to clearly explain the link between evidence and claim? In general, when an author explains the logic behind her argument or point, the reader can follow along and understand the author’s argument better (which in some cases makes it more likely the reader will agree with the author). In the Dockterman example above, the author clearly lays out data (Civilization leads to improvements in history class), a claim (this is because of engagement with the game and thus the subject material), provides data that back up that claim (retention rate skyrockets when students do things for themselves), and links that smaller claim to a larger concept (actively browsing pages on a computer or tablet is way more brain-stimulating than vegging out in front of the TV).This clear pattern of data-explanation-more data-more explanation enables the reader to follow along with Dockterman's points. It's more persuasive because, rather than just being told "Civilization leads to improvements in history" and having to take it on faith, the reader is forced to reenact the thinking processes that led to the argument, engaging with the topic on a deeper level. Examples of Stylistic/Persuasive Elements This final category of examples is the top layer of argument building. The foundation of a good argument is evidence, which is often explained and elucidated by reasoning, but it is often the addition of stylistic or persuasive elements like an ironic tone or a rhetorical flourish that seals the deal. Example Type 5: Vivid Language Vivid language is truly the icing on the persuasive cake. As with explanations of evidence, vivid language can be found across all topics of essay prompts (although it usually plays a larger role when the passage is lacking in more convincing facts or logic). Modal logic honey cake, cropped/Used under CC BY-NC-SA 2.0. Vivid language: truly the persuasive icing on your SAT essay prompt cake. Your delicious, delicious SAT cake. Mmm! How Can You Identify It? Vivid language is pretty easy to spot- it shows itself in similes, metaphors, adjectives, or any words that jump out at you that don’t seem to have purely functional purposes. Here are a couple of examples- the first is Paul Bogard again: †¦show that what was a very dark country as recently as the 1950s is now nearly covered with a blanket of light. This example is relatively restrained, using the metaphor of "a blanket of light" to add emphasis to Bogard's discussion of light pollution. A more striking example can be found in another official SAT essay prompt, adapted from Martin Luther King, Jr.'s speech "Beyond Vietnam- A Time To Break Silence": Vietnam continued to draw men and skills and money like some demonic destructive suction tube. Why Is It Persuasive? Vivid language is an effective argument building device because it puts the reader in the author’s shoes and draws them into the passage. If used in moderation, vivid language will also make the topic more interesting for the reader to read, thus engaging them further. In the excerpt taken from Martin Luther King Jr.'s speech above, the phrase "demonic destructive suction tube" is startling and provocative, meant to rouse the audience's indignation at the injustice and waste of the Vietnam war. If King had left out the second part of the sentence and only said, "Vietnam continued to draw men and skills and money," his point would not have had as big of an impact. Example Type 6: Direct Addresses and Appeals to the Reader The last category I'll be discussing in this article are direct addresses and appeals to the reader. These stylistic elements are found across all sorts of different passage topics, although as with the previous category, these elements usually play a larger role when the passage is light on facts or logic. How Can You Identify It? Direct addresses and appeals to the reader are wordings or other stylistic devices specifically designed to provoke a response (often emotional) in the reader. This category covers many different elements, from appeals to emotion to rhetorical questions. Here's an example of an appeal to emotion, taken again from Martin Luther King, Jr.'s speech: Perhaps a more tragic recognition of reality took place when it became clear to me that the war was doing far more than devastating the hopes of the poor at home. It was sending their sons and their brothers and their husbands to fight and to die in extraordinarily high proportions relative to the rest of the population. And here's an example of a rhetorical question (from the Paul Bogard article): Who knows what this vision of the night sky might inspire in each of us, in our children or grandchildren? Why Is It Persuasive? Appealing to the emotions, as Martin Luther King, Jr. does in his speech, is an alternate route to persuasion, as it causes readers to emotionally (rather than logically) agree with the author. By describing how the war was causing "their sons and their brothers and their husbands to fight and die," King reminds the reader of the terrible costs of war, playing upon their emotions to get them to agree that the Vietnam War is a mistake, particularly for the poor. Rhetorical questions, on the other hand, get the readers to step into the author's world. By reading and thinking about the author's question, the reader engages with the topic on a deeper level than if the reader were just given a statement of what the author thinks. In the case of the Bogard example above, the rhetorical question draws the reader into thinking about his/her descendants, a group of people for whom the reader (presumably) only wishes the best, which then puts the reader into a positive mood (assuming the reader likes his/her descendants). Review As you can see,these examples of different argumentative techniques can be extracted from a lot of different article types for a wide range of topics. This is because the examples themselves are so meaningful and complex that they can be used to discuss a lot of issues. The main point is, you don't have to wait until you see the prompt to develop an arsenal of types of argument-building techniques you can use to support your points. Instead, preparing beforehand how you’ll discuss these techniques will save you a lot of time and anxiety when the test rolls around. DSC_1003, modified/Used under CC BY-NC 2.0. Eh? Eh? ROLLS around? Get it get it #sorrynotsorry What's Next? If you're reading this article, you probably want to excel on the SAT essay. We've written a bunch of detailed guides to make sure you do. Start to scratch the surface with our 15 tips to improve your SAT essay score. Follow our step-by-step guide to writing a high-scoring essay and learn how to get a perfect 8/8/8 on the SAT essay. Took the old SAT and not sure how the new essay compares to the old? Start with our article about what’s changed with the new SAT essay, then follow along as weinvestigate the SAT essay rubric. Want to score a perfect SAT score? Check out our guide on how to score a perfect SAT score, written by our resident perfect scorer. Want to learn more about the SAT but tired of reading blog articles? Then you'll love our free, SAT prep livestreams. Designed and led by PrepScholar SAT experts, these live video events are a great resource for students and parents looking to learn more about the SAT and SAT prep. 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The Role of Women in the Late 19th Century Essay

The Role of Women in the Late 19th Century - Essay Example The progressive era and the oppressive ideas prevalent The late 19th century can be thought of as an era where rapid business and economic changes occurred, progression in terms of the legal rights and professional attitudes of women occurred. The image of San Francisco in the early twentieth century in the public areas is well portrayed by Jessica to be â€Å"one comprising of substantial stone clad buildings, visible down Market Street with a lively mixture of people which comprised of women in long dresses and hats and working women in business suits† (Jessica, 2011, pg 11). The women in the late 19th century faced much oppression in the work place especially in male dominated areas. Sexism or gender discrimination was at its peak in this era as female workers in highly proficient jobs faced opposition from both sexes. The major role of the women in the late 19th century was that of a housekeeper and caretaker of the children. The women from wealthy families hosted parties for business reasons and charity raising purposes. Working women faced a huge opposition from their family, society and at the work place. The women in the 19th century were involved in many reform movements like the women’s rights to suffrage, feminism to pacifism, temperance to abolitionism which changed the American history and gained many rights for the women (Kathleen, Therese, 1996, pg 25). There were many informal community groups involved to bring about a change in the neighborhood, the state, the society and ultimately in the nation. Women began to enter into all fields like journalism, photography, law, medicine and engineering. The publications like newspapers and magazines played a major role in the upliftment of the women (Kathleen, Therese, 1996, pg XVII). The right to vote was given to women in the 19th century by the joint effort of many women’s right movements active at that time. Discussion The book the Russian Hill murders by Shirley portrays the bac kground found in the late 19th century well in relation to how the women were treated, expected to behave and the general culture over the period of time. The book is a murder mystery set in the 19th century and the incident occurs at San Francisco. The female lead in the book is Sarah Woolson who is an attorney at law in the late 1880’s, inspired by her father who was a Judge (Shirley, 2005, pg 15). The firm in itself is a major obstruction for her as she is taken into the firm reluctantly and in every manner possible the firm tries to push her down from her professional practice. The women in the 19th century had demanding work, much more tough than practicing criminal law in terms of the physical effort they had to spend â€Å"I find it strange that practicing law in a comfortable well-heated office is considered too demanding an occupation for women†¦.† (Shirley, 2005, pg 6). Sarah overcomes the numerous oppositions she faces with a helpful few while following the female etiquette demanded from women during the late 19th century. Conclusion In the book Russian hill murders (Shirley, 2005) the social status of women in the late 19th century is well analyzed. The characters are all well portrayed and the background description fits in well with what existed in reality in the late 19th century. The lead character Sarah gives us an idea of how women in male dominated fields were treated in the 19th centur

Operations strategy 2 Essay Example | Topics and Well Written Essays - 1000 words

Operations strategy 2 - Essay Example It is noteworthy that the company has remained competitive in both domestic and international markets owing to continuous improvement on customer services and processes. The British airways has done a lot over the resent past to enhance its competitiveness however much is still needed to improve its processes and key among them include but not limited to consulting customers, training its personnel on customer care, increasing comfort by redesigning its cabin, and improving its meal services. British airways offer its customers a wide range in-services based on its travel classes. It travel classes include Economy, Premium economy, Business also known as Club World and the First class (â€Å"Travel classes†). Offering a wide range of travel classes was a strategic move by BA to cater for the needs of different classes of travellers based on their financial capabilities. For instance, the Business class offers exclusive comfort and style as the customers have access to lounge j ust like First class passengers, delicious meals and drinks as well as fully flat beds on al long haul flights (â€Å"Travel classes†). ... This claim can be justified by the fact that EasyJet offers its customers only a single travel class while Virgin Atlantic offers only three travel classes namely Economy, Premium Economy and Upper Class. The first and major order winner for British airways is its luxuries quality services at no extra cost. BA is a market leader in offering classy in-flight services to passengers in various travel routes. British Airways unlike its competitors such as Easyjet and Ryanair has been categories under luxury travel based on the wide range of exotic in-flight services that the company offers its passengers (Mawer, 2011). BA is also recognised for offering a number of its flight services at no extra cost unlike its competitors such as Easyjet and Ryanair. For instance both the no frills airlines- Easyjet and Ryanair put extra charges on administration/Booking fee paid with debit cards, Airport check-in, breakfast, snacks, wines/beer/spirit and other meals (Mawer, 2011). These two competitor s of BA do not offer their passengers the luxury of baggage allowance considering that BA offers an allowance up to 23Kg checked bag. It is noteworthy that BA has significant higher rating compared to its competitors Easyjet according to Smart rating and Skytrax’s. This is a clear indication that BA is still a market leader in different areas of the airline’s products and services. In other words British Airways competitive edge lies in providing world class airline products and services at no extra cost. Other lucrative in flight services offered by BA are evident in airline’s leg room taking into consideration that the company offers its passengers luxury of comfort through an extra seat

Internet and Social networking Privacy Essay Example | Topics and Well Written Essays - 1500 words

Internet and Social networking Privacy - Essay Example The author of the essay "Internet and Social Networking Privacy" thinks that privacy concerns is one of the most troubling issues for users of social networking sites today, but this problem has been largely underresearched. Social networking sites are online communities that connect people through the Internet and Web 2.0.Facebook, MySpace, Tribe, the Classmates are just a few online social networking sites that attract thousands of people ever day worldwide. Whatever their real purpose, they enable users to upload lots of personal images, exchange messages, chat in chat rooms online, and actively share photos and files. Some sites allow informing the rest of the world about the individual’s movements. In conclusion, the specifics of social networking sites functioning (e.g. invite buddies function or openness of personal profile) often lead to undesirable exposure to the third parties. This, however, does not prevent most users from using the limitations on their profiles. Raising awareness among users about perceived dangers of excessive disclosure is one way to handle the situation. Some other ways should include enhancing the privacy policy of certain websites, legislative restrictions, etc. This is because studies show that users are so much willing to share that they may neglect the risks even being aware of dangers. Out of the studies discussed above, the first one seems most credible since it uses the largest sample of 4, 000 students. Besides, it has the strongest theoretical basis and a broader range of research.

The significance of the global factors that shape national business Essay

The significance of the global factors that shape national business activities - Essay Example Hence, organizations must obtain knowledge of these global factors in order to make timely strategic business changes that can ensure long term business sustainability. International trade would assist a country to attract foreign investments and to improve its unemployment rate. This paper will discuss the impact of international trade and other key global factors (both positive and negative) on UK businesses. In addition, this will give an overview of EU and its various policies influencing UK businesses. International trade and UK businesses As the Penguin Dictionary define, â€Å"the exchange of goods and services between one country and another is called international trade† (as cited in Jain 2009. p.110). In most countries, international trade accounts for a significant percent of the gross domestic product. International trade is greatly assist countries to find out cheaper and potential markets for their goods and services. While analysing the impact of international trade on UK businesses, it seems that global trade helps the nation to grow its business sector. To illustrate, as per the DFID statistical data (n.d.), UK’s goods exports increased by 72% to $468 billion whereas services exports increased by 156% to $288 billion over the decade 1998-2008. Evidently, exports in UK have notably increased over the last decade and this situation in turn assisted UK business sector to gain more potential clients and suppliers. In addition, increasing exports indicate more revenues and profits for UK businesses and this growing inflow of money can aid UK business sector to promote its growth. Similarly, imports in UK have also dramatically improved during the 1998-2008 period. Over this decade, the country’s imports grew by 111.5% (Ibid). The significant rise in imports and exports promoted the development of other related business industries in UK. Market analysts opine that better international trade has greatly benefited UK business sector to spread risk during the global financial crisis 2008-09 and to maintain market stability to some extent. Finally, the international trade aid UK businesses to explore new potential expansion opportunities and to dominate the global business regime. Global factors influencing UK business Oil price is one of the major global factors influencing UK businesses. Recent reports indicate that oil prices are falling in UK due to fall in crude oil prices in the global market. This situation will certainly benefit UK business sector because falling oi l prices would assist businesses to improve their production costs and thereby profitability. The value of the Pound Sterling has been relatively stable for many years in spite of the recent global recession that dreadfully shook Europe. A stable currency encourages potential foreign marketers to establish trade relationship with UK businesses as it would allow them (foreign marketers) to enjoy high level of business certainty. In addition, the stable value of the currency contributes to maintaining stable oil prices, which in turn are helpful for the nation’s business sector. Similarly, a series of recent technological innovations positively influence UK businesses because the country’s technological landscape has highly developed and hence it is able to bear changes easily. Recently developed computer related technologies and automation of production lines have notably contributed to the expansion of UK businesses (Chaston 2009, p.100). At the same time, some negativ e global factors impede the growth of UK businesses. Many of the world’s leading economies including the United States are yet to recover from the impacts of the global financ

Social policy Essay Example | Topics and Well Written Essays - 1500 words - 5

Social policy - Essay Example Studies into the relationship between gender, health and human life cycle have taken a systematic approach in this unit. During my studies in this module, I found out that there is a positive correlation between gender, health and stages in the human life cycle (Hayward, 2003). From the point of determination of the sex of children, a difference in health trajectory begins to show between the two sexes. These differences vary in kind(Romans & Seaman, 2006). With ageing comes health complications. Ursula Lehr posits that old age is characterised by negative traits such as a decline in the capacities of individuals coupled with dysfunction or complete loss of the vital functions of the human body. In the social construction of old age, sociologists have shared that the current society is based on a ‘cult of youth’, where youthfulness, beauty, vigour and strength have immense value (Romans & Seaman, 2006). The society has a way of constructing a way of viewing issues that do not regard the law. I learned this alongside my colleagues last year in the unit ‘Introduction to Sociology’ where we were first introduced to the concept of social construction. Initially, during my First Year, I thought social constructs only existed in childhood. However, after further studies on the issue, I came to find out that the issue of social constructs can be applied in other issues such as gender, race, mental health and physical disability among others. I now understand that anything that results from shaping and forming by the society is of concern to sociologists and researchers. The number of aged people in Britain could rise to 12 million in the year 2021. This figure could grow further to 15.5 million aged people by the year 2030, according to figures provided by the Office of National Statistics. The number of people expected to be above the age of 80 by the year 2021 is 3 million, with further projected increase to 5.5 million people by the year

A summary of an article Essay Example | Topics and Well Written Essays - 250 words

A summary of an article - Essay Example covered with water but increasing unplanned use of the same, growing civilization as well as extensive development of current through water dams increasing the possibility of water shortage all over the globe. Not only the natural calamities are responsible for this, the growing trend of global warming, development of dam to develop hydropower, artificially manipulating the normal flow of the river to develop new civilization all are key reasons behind this growing threat of water scarcity â€Å"Many communities are revitalizing their rivers by tearing down dams that are no longer safe or serving a justifiable purpose.† Change in the climate condition making the chances of devastating floods more and more frequent. With the growing demand of water people are now using science and technology to control the normal flow and path of various rivers to make it feasible to develop civilization but at the same time it is making disaster quite obvious and more and more regular. To main tain the availability of the water it is very important for the people all over the globe to control the unnecessary wastage of the water. As a matter of fact â€Å"Conservation remains the least expensive and most environmentally sound way of balancing water budgets.† It is important for the people to review their own style of living, food pattern, and also must balance the use of both energy and water. Generally energy and water are very much interconnected with one another and also equally important for the civilization. People must make it sure that they keeping a balance between both to make water resource adequately available for the future generation as well as for the development of the

Social policy Essay Example | Topics and Well Written Essays - 1500 words - 5

Social policy - Essay Example Studies into the relationship between gender, health and human life cycle have taken a systematic approach in this unit. During my studies in this module, I found out that there is a positive correlation between gender, health and stages in the human life cycle (Hayward, 2003). From the point of determination of the sex of children, a difference in health trajectory begins to show between the two sexes. These differences vary in kind(Romans & Seaman, 2006). With ageing comes health complications. Ursula Lehr posits that old age is characterised by negative traits such as a decline in the capacities of individuals coupled with dysfunction or complete loss of the vital functions of the human body. In the social construction of old age, sociologists have shared that the current society is based on a ‘cult of youth’, where youthfulness, beauty, vigour and strength have immense value (Romans & Seaman, 2006). The society has a way of constructing a way of viewing issues that do not regard the law. I learned this alongside my colleagues last year in the unit ‘Introduction to Sociology’ where we were first introduced to the concept of social construction. Initially, during my First Year, I thought social constructs only existed in childhood. However, after further studies on the issue, I came to find out that the issue of social constructs can be applied in other issues such as gender, race, mental health and physical disability among others. I now understand that anything that results from shaping and forming by the society is of concern to sociologists and researchers. The number of aged people in Britain could rise to 12 million in the year 2021. This figure could grow further to 15.5 million aged people by the year 2030, according to figures provided by the Office of National Statistics. The number of people expected to be above the age of 80 by the year 2021 is 3 million, with further projected increase to 5.5 million people by the year

How Statistics has affected my daily life Essay Example | Topics and Well Written Essays - 250 words

How Statistics has affected my daily life - Essay Example In addition, with the increasing number of people around the world suffering from heart diseases caused by cholesterol and sedentary lifestyle, I am also inclined to avoid some food and increase my activities. For example, when I read that even young people are suffering heart attacks and worse, they are also dying from it, I made it a point not to be counted in the statistics. Therefore, I further researched on the kinds of food that can cause heart attack and I try to avoid them. I also increased my food intake of those which help my heart work better to improve the flow of blood in my system. Furthermore, I exercise daily and this activity also includes a lot of statistical information. For example, when I jog, I have to complete a certain number of mileages to see if my strength and stamina are improving. To make sure that I will be in the best of health while I am physically active, I make sure that I am well-hydrated, gulping at least 2 liters of water during my entire workout. Numbers have an interesting way of affecting my mind and decisions everyday and I am thankful about

Solar Ice Maker Essay Example for Free

Solar Ice Maker Essay Solar Icemaker Up to 1000 pounds of ice per day! Low cost and reliable source of ice for situations requiring 25 to 1000 pounds of ice per day (12-450kg). Isaac is the acronym for Intermittent Solar Ammonia Absorption Cycle. Ammonia absorption refrigeration technology was developed in the 19th century and is still used in industrial applications. Energy Concepts has adopted this technology to a machine which uses the sun as the only energy output. The particular advances in the design and configuration have resulted in a low cost and reliable method of making significant quantities of ice in areas without electricity. How Isaac Works During the day the solar collector focuses the energy of the sun onto the ammonia generator in the collector trough. Solar heat distills pure ammonia vapor from the water-ammonia solution in the generator. The vapor condenses in the cooling coils and collects as liquid ammonia in the receiving tank in the evaporator. At the end of the day, the user switches three valves from the Day to Night position to allow the ammonia to evaporate in the ice compartment, providing the refrigeration to freeze the water. The resulting vapor is absorbed back in the generator. Critical to the operation of Isaac is a passive thermosyphon that operates in the Night mode to remove the heat from the generator and allow the ammonia vapor to absorb into the solution at lower pressure and temperature. At the beginning of the day, the operator harvests the ice from the ice trays, operates a drain sequence to remove traces of absorbent from the evaporator, and places the unit back into Day mode to begin the next cycle. The solar collector is re-aimed weekly to follow the seasonal movement of the sun. Occasionally the solar collector should be rinsed with water to remove dust. The primary effort involved in operating the Isaac is filling the ice trays with water in the evening and removing the ice each morning. The valve operation only adds a few seconds to the tasks.

PESTLE analysis of the pharmaceutical industry

PESTLE analysis of the pharmaceutical industry The pharmaceutical industry not only develops but also produces and markets drugs licensed for use as medications. Pharmaceutical companies deals in generic and brand medications. They are subject to a variety of laws and regulations regarding the patenting, testing and marketing of drugs. Initially, The Indian pharmaceutical industry grew at a very slowly from 1947 to 1970, all due to the lack of incentives and the failure of the government which was unable to set-up a concrete regulatory framework. Now, the Industry is characterized by numerous governmental regulations and policy changes, stiff price controls, rigorous controls on formulations, and absence of international patent protection. During 1970, the Indian Patents Act (IPA) and the Drug Price Control Order (DPCO) were passed. Though DPCO acted as buffer against pharmaceutical companies making free pricing illegal, it fulfilled the goal of providing quality drugs to the public at reasonable rates. The Introduction of the IPA, which did not recognize product patents but only process patents provided a major thrust to the industry and companies which through the process of reverse-engineering, began to produce bulk drugs and formulations at lower costs. This led to high fragmentation in the industry, due to the emergence of a number of small firms. India Manufactures over 400 bulk drugs and around 60,000 formulations, which are distributed by 5,000,000 chemists all over the country. Indian pharmaceutical Industry is passing through a wave of consolidation, with the objective to strengthen their brand equity and distribution in what is essentially a branded-generics market. In the present, the growth of a domestic pharmaceutical company is critically dependent on its therapeutic presence. The old and mature categories like anti-infective, vitamins, and analgesics are de-growing while; new lifestyle categories like Cardiovascular, Central Nervous System (CNS), Anti-AIDS, Anti-Cancer and Anti Diabetic are expanding at double-digit growth rates. Various Pharmaceutical companies in India Ranbaxy Laboratories It is Indias largest pharmaceutical firm with the returns of Rs 4,198.96 Crore (Rs 41.989 billion) in 2007 Dr. Reddys Laboratories With a turnover of Rs 4,162.25 Crore (Rs 41.622 billion) in 2007, it is second largest drug firm in India by sales. Cipla it generated an annual revenue of Rs 3,763.72 Crore (Rs 37.637 billion) in 2007 and made it the third among largest pharmaceutical firms. Sun Pharmaceuticals Sun pharmaceutical Industries had an overall earnings of Rs 2,463.59 Crore (Rs 24.635 billion) in 2007. Lupin Labs Its total profit of Rs 2,215.52 Crore (Rs 22.155 billion) was in 2007. Aurobindo pharmaceutical Indias sixth largest pharmaceutical company by sales, Aurobindo posted Rs 2,080.19 Crore (Rs 20.801 billion) annual returns in 2007. GlaxoSmithKlineg With 2007 turnover touching Rs 1,773.41 Crore (Rs 17.734 billion, GSK is Indias seventh largest pharmaceutical firm. Cadila Healthcare Cadilas earnings was Rs 1,613.00 Crore (Rs 16.13 billion) in the fiscal year 2007, establishing itself as Indias eight largest drug company. Aventis pharmaceutical With an annual revenue of Rs 983.80 Crore (Rs 9.838 billion) in 2007, Aventis pharmaceutical has made a place for itself in the top ten pharmaceutical companies in India Ipca Laboratories Ipca is Indias 10th largest pharmaceutical company by sales and in 2007 it had a turnover of Rs 980.44 Crore (Rs 9.804 billion PEST ANALYSIS Political Factors There is political uncertainty, Combination of diverse political thoughts have got together to cobble together a rag-tag coalition. Hence any consistent political or economic policy cannot be expected. This muddies the investment field. The Minister in charge of the industry had been threatening to impose even more stringent Price Control on the industry than before. Thus it is throwing many investment plans into the doldrums. DPCO, which is the bible for the industry has in effect worked contrary to the stated objectives. DPCO nullifies the market forces from encouraging competitive pricing of goods dictated by the market. Now the pricing is done by the Government, based on the approved costs irrespective of the real costs. The country goes in for the IPR (Intellectual Property Rights) regime which is popularly known as the Patent Act. This Act impacts the Pharmaceutical Industry the most. Thus an Indian company could not escape paying a patent fee to the inventor of a drug by manufacturing it using a different chemical route. Indian companies went against this law and used the reverse-engineering route to invent alternate manufacturing methods. A lot of money was saved this way. This also encouraged competing company to market their versions of the same drug. This means that the impurities and trace elements that were found in different brands of the same substance were different both in qualification as well as in quantum. Therefore many brands of the same medicine were truly different. Here Branding actually meant quality and purer brand actually had pure active ingredients and lesser or less toxic impurities. Product patent regime will now eliminate all this. Patented drug would be manufactured using the same chemical routes and would be manufactured by the inventors or licentiates using the chemicals with same specifications. Hence all the brands with the same active ingredient will not have any difference in purity and impurities. The different brands will have to compete on the basis of non input-related innovations such as packaging, colour, flavours etc. Economic Factors Indians spends a very small proportion of their income on healthcare. This has stunted the demand and therefore the growth of the industry. Per capita income of avg. Indian as low as Rs. 12,890, therefore, spending on the healthcare takes a low priority. An Indian visits a doctor only when there is an emergency. This has led to a flourishing of unqualified doctors and spread of non-standardized medication. The Incidences of Taxes are high. Excise Duty (State Central), Custom Duty, Service Tax, Profession Tax, License Fees, Royalty, Pollution Clearance Tax, Hazardous substance (Storage Handling) license, income tax, Stamp Duty and a host of other levies and charges have to be paid. On an average it amounts to no less than 40-45% of the costs. The number of Registered Medical practitioners is low because of this. Due to which the reach of Pharmaceuticals is affected adversely. There are nearly 5million Medical shops. Also this affects adversely the distribution of medicines and also adds to the distribution costs. India is a high interest rate regime. Therefore the cost of funds is double that in America which adds to the cost of goods. Adequate storage and transportation facilities for special drugs are lacking. Studies had indicated that nearly 60% of the Retail Chemists do not have adequate refrigeration facilities and stored drugs under sub-optimal conditions. Thus affecting the quality of the drugs administered and of course adds to the costs. India has poor roads and railway network. Therefore, the time of transportation is higher. This calls for higher inventory carrying costs and longer delivery time. All this adds to the uncalculated costs. Its only during the last couple of years that good quality highways have been constructed. Socio-cultural Factors Poverty and associated malnutrition dramatically affected the incidence of Malaria and TB, preventable diseases continued to play havoc in India for decades even after they were eradicated in other countries. Poor Sanitation and polluted water sources ended the life of about 1 million children who were under the age of five. In India people preferred using household treatments which handed down for generations for common ailments. The use of magic/ tantrics/ hakims is still prevalent in India. Increasing pollution has added to the healthcare problem. Smoking, drinking and poor oral hygiene is still adding to the healthcare problem. Large joint families transmit communicable disease among the members. Cattle-rearing encourage diseases that are communicated by animals. Early child bearing affects the health standards of women and children. Ignorance of inoculation and vaccination has prevented the eradication of diseases like polio, chicken-pox, small-pox, mumps and measles. Technological Factors Advanced machines have dramatically increased the output and reduced the cost. Computerization has boosted the efficiency of the Pharma Industry. Newer medication, active ingredients are being discovered. In January 2005, the Government of India had more than 10,000 substances for patenting. Ayurveda is now a well recognized science and hence is providing the industry with a cutting edge. Advances in Bio-technology, Stem-cell research have given India a step forward. Humano-Insulin, Hepatitis B vaccines, AIDS drugs and many such molecules have given the industry a pioneering status. Newer drug delivery systems are the innovations of the day. The huge unemployment in India prevents industries from going fully automatic as the Government as well as the Labour Unions voice complains against such establishments. Legal Environment The pharmaceutical industry is now a highly regulated and compliance enforcing industry. As a result of which there are immense legal, regulatory and compliance overheads for the industry to absorb. This tends to restrict its dynamism but in recent years, government has begun to request industry proposals on regulatory overheads to encourage innovation in the face of mounting global challenges from external markets. In Pharmaceutical industry, there is huge PSU segment which is highly inefficient. The Government puts the surpluses generated by efficient units into the price equalization account of inefficient units thus unduly subsidizing them. On a long term basis this has made practically everybody inefficient. Effective the January, 2005 the Government has shifted from charging the Excise Duty on the cost of manufacturing to the MRP thereby making the finished products more costly. Just for a few extra bucks the current government has made many a life saving drugs unaffordable to the poor. The Government provides extra drawbacks to some units located in specified area, providing them with subsidies that are unfair to the rest of the industry, bringing in a skewed development of the industry. As a result , Pharmaceutical units have come up at place unsuitable for a best cost manufacturing activity. S.W.O.T. Analysis of Pharmaceutical Industry Strengths Cost of production is low. Large pool of installed capacities Efficient technologies are present for large number of Generics. Huge amount of skilled technical manpower. Increase in liberalization of government policies. Opportunities Aging of the world population. Increasing incomes. Growing attention towards health. New diagnoses and new social diseases. Spreading prophylactic approaches. Saturation point of market is far away. Better therapy approaches. Better delivery systems. Spreading attitude for soft medication (OTC drugs). Spreading use of Generic Drugs. Globalization Easier international trading. New markets are opening. Weakness Fragmentation of installed capacities. Low technology level of Capital Goods of this section. Non-availability of major intermediaries for bulk drugs. Lack of experience to exploit efficiently the new patent regime. Very low key RD. Low share of India in World Pharmaceutical Production (1.2% of world production but having 16.1% of worlds population). Very low level of Biotechnology in India and also for New Drug Discovery Systems. Lack of experience in International Trade. Low level of strategic planning for future and also for technology forecasting. Threats Containment of rising health-care cost. High Cost of discovering new products and fewer discoveries. Stricter registration procedures. High entry cost in newer markets. High cost of sales and marketing. Competition, particularly from generic products. More potential new drugs and more efficient therapies. Switching over form process patent to product patent. To make India a potentially strong pharmaceutical hub following weakness has to be overcome with: Low investments in innovative RD and lack of resources in order to compete with MNCs for New Drug Discovery and to commercialize molecules on a worldwide basis. Lack of strong linkages between industry and academia. Low medical expenditure and healthcare spend in the country Production of spurious and low quality drugs tarnishes the image of industry at home and abroad. RD efforts of Indian pharmaceutical companies hampered by lack of enabling regulatory requirement. Despite of unique strengths like expertise in process chemistry, availability of abundant and high quality talent, and growing hospital infrastructure, the country still accounts for less than 1 percent of the US$ 130 billion in worldwide spending in pharmaceutical research and development. Remedies: CRAMS: Inherent competitive advantages and cost-effective manufacturing capabilities has now become one of the most preferred destinations for Contract Research and Manufacturing Services (CRAMS). India has huge potential to tap the $20 billion CRAMS business that is expected to reach $31 billion by 2010. India has opportunity to grab this business. Pharma multinationals are also exploiting Indias competencies in the field of information technology and its strong and low cost IT skill sets by setting up centres for their global clinical data management functions in India. CRO: Contract able researches also offer significant opportunity to the Indian pharmaceutical industry that is becoming a global RD hot-spot for innovative pharmaceutical companies. The global contract research opportunity was $14 billion in 2006 and was expected to reach $24 billion by 2010. Identifying opportunities enablers. To Map Indian pharmaceutical industry to realize its full potential and to become globally competitive. Addressing global challenges that impact India pharma industry. Global alliances, Mergers and Acquisitions. Government should provide infrastructures for talent research. Providing regulatory protection. Giving financial incentives to encourage innovations research. Encouraging public -private partnership in infrastructure development. Example of overcoming threats and grabbing new opportunities 1. The lack of research and development (RD) productivity, expiring patents, generic competition and high profile product recalls are driving the mergers and acquisition (MA) activity in the sector. The Lots of mergers and acquisitions in the past shows that the Indian pharma industry is all set to take on the global markets. Nicholas Piramal has acquired 17 per cent in Biosyntech, a Canadian pharma packaging company in July 2005. While in June 2005, Torrent acquired Heumann Pharma, a generic drug company that was earlier a part of Pfizer. Matrixs acquisition of the Belgian firm Docpharma was the largest acquisition deal. Sun Pharmaceutical Industries has announced its plan for acquisitions in the US. Indian generic companies are increasingly fighting patent cases on these secondary patents and Resulting in earlier generic entry hence contributing to affordability of drugs in developed countries Indian companies still continues to market and export generic drugs which are off patent. US is the ideal destination for Indian companies. In US alone, major blockbuster drugs are going off patent in next few years. Further it is estimated that generic market can reach US $ 80 billion in coming few years in value terms and Indian companies stand a good chance of tapping a major chunk of this pie. 2. Lupin being among the top three Indian pharmaceutical companies by 2007 and aimed at achieving the US$ 1 billion mark. In order to compete with the foreign players, Indian pharma companies have started strengthening RD activities, entering the global generics market, venturing into contract research and started exploring segments like herbals and ayurveda; while have already established foreign pharma companies established RD centres and clinical trial centres in India to cut drug delivery costs. Lupin too made significant investments in RD, infrastructure, exports, herbal markets and other therapeutic segments to compete effectively with domestic and global pharma majors. According to Lupins top management, As the country switches on to the product regime, radical changes are expected to affect the pharmaceutical sector. A deep-rooted shift in business policy has taken place within the company by placing a strong emphasis on RD to create proprietary intellectual property. The bud get for this activity was stepped up substantially during the year to ensure that the company has a complete portfolio of products to take on the patent regime. 3. The downfall of many companies is due to not changing with the style of marketing. The analysis of Indian companies revealed that their progress is basically from the new products. Cipla has shown a tremendous growth in the market only due to focus on the new product hence they became No. 1 in 2004. Similarly, the Sun Pharmaceuticals have shown a phenomenal growth by adopting same strategy. This has resulted in their occupying 5th position in 2004. The new product success rate is going down because the companies are more interested in introducing new products and generating volume sales and not brand building. There are very few products which could have registered more than 1 Crore sales. The current scenario in the pharmaceutical industry is to launch new product then get some market share and if the response is good, pick up the brand and build the same in subsequent years.This has given dividend to companies like Ranbaxy, Cadila, Cipla, Sun Pharmaceuticals.