Thursday, January 31, 2019

Descartes And The Existence Of a Supreme Being :: essays research papers

Upon cursory examination, one major power assume that Rene Descartes is a & angstrom8220non-believer in the worldly concern of a heavenly being, a God that presides over humans and gives us faith. However, this is simply not the case &8211 Descartes is simply trying to demolish all of the uncertainties that have come rough by the attempted scientific explanations of such(prenominal) a supreme being. For Rene Descartes and all of the other believers in the world, the macrocosm of God provides a convenient answer to unexplained questions, while never providing answers to the questions about God himself. This is evidenced a great deal in the circular contention made by Descartes in the Meditations on starting line Philosophy. What follows is a brief account of the troika and fifth meditations, which provide Descartes&8217 response to the masked question, &8220What is God?     Can one embrace or confirm the existence of an conceit that is external to him, an idea such as God? In order to determine the answer we essential start by understanding the ways in which we can fill up an intentions&8217 existence. Descartes explains three ways in which a person might come to such a conclusion &8211 the first, through record the second, through feeling a value that is independent of the will of the object and the third, the objective reality of an idea, or the &8220cause and effect profile. The third point is the one that we will primarily spend our time with.     Descartes drills us with the idea that an object will have an effect when it stems from a legitimate cause, or an initial idea that precedes with equal or superior properties in one&8217s intellect. In other words, the mind generates thoughts and ideas about a physical form, and develops a reality for this form, through previous outline and beliefs.&8220And although an idea may give rise to another idea, this fixation cannot, neverth eless, be infinite we must in the end reach a first idea, the cause of which is, as it were, the archetype in which all the reality that is found objectively in these ideas is contained formally.The only problem with Descartes&8217 argument is when the existence of God arises as a notion, for there is no livelihood or idea for the notion of God to originate from. Is it possible, then, to create the idea of a finite being from an infinite existence, outside of the physical and mental, in a state all of it&8217s own?

Wednesday, January 30, 2019

The Moment That Changed My Life

This establish is based on an suit that changed my life sentence forever. It is a passage that is mixed with feelings and emotions. This experience gave my life a purpose and a sense of direction. It allowed me to grow from a boy to a man in just one day. It was a cold, rainy overwinter morning in Liverpool. I had gone about my morning no different than any other beting day. By 630AM I was showered, dressed, and full from my huge bowl of cereal. This gave me fifteen minutes to watch the current news before I go forth to arrive at work for 7AM. It was 9. 5AM when my cell phone began to ring it was a call from my baffle.I could tell by the quick, anxious, but bold and loud tone her office that this was not press release to be a pleasurable conversation. Come and get me, get me straightaway Hurry up, its your dad, I will explain when you get here Without thinking or giving any explanation to my manager, I left and headed home. The journey home was an adventure in its self, not a do for anyone or any liaison around me, except my father. The dangerous speed and my total miss of concentration, as my brain flooded with thoughts of my dads well-being, were a formula for disaster.When I arrived home my mother was waiting in the garden. I knew it was a matter of urgency by looking at how she was dressed. She was wearing her long, glum coat and underneath she was wearing her P. Js. She jumped into my car, slammed the door and before I could hire where we were going, she had already yelled the hospital This demanding order left very brusk to my imagination and I knew something was seriously wrong. We arrived at the hospital. I knapped the car and my mother jumped out, darting off into a sprint to seek my fathers ward.The corridors were long and narrow. The sounds of rushing heels echoed all around me. I was like a mouse in a huge maze, with no sense of direction. later on ten minutes of searching, we finally found the ward that held my fathers fate. I paused and took a huge breath, grasping all the air my lungs could hold, preparing myself for the worst. I opened the old squeaky doors and headed towards my fathers bed. He was environ by doctors and nurses, and reality began to take its toll. The c omitr I got, the slower I moved forward, scared of taking the next step.I was eventually pulled to a stop by the nurse and was escorted to the waiting room. I asked question after question, from each one answer had the same reply the doctor will be in to explain shortly. The waiting room was cold and lifeless. The walls were littered with thank you cards and letters of praise from past patience. This gave me some hope that my father was in good hands. Minutes seemed like hours until the doctor entered. Before he had some(prenominal) feet in the room, my mother began to scream for explanations. Take a seat thusly every sentence that a son and wife fears to hear. Your father is in critical condition, he has no longer than a couple of hours to live. A cold chill of death sent shivers down my spine. Keeping myself from exploding into tears, I began ensuring my mother and younger brother that everything would be fine, by far the hardest thing Ive ever had to do. The time came when the doctors called us to see him with no waver I jumped up and charged to his bed. There he was, lying helplessly. I reached for his hand and grabbed it, letting him know he wasnt alone.I begged him to fight for his life I knew he could hear me as he acknowledged my voice with a small nod. If there was one thing I intimate from my father, it was to never give up. From this moment on, I never left his side. by means of the fight and determination to live, my father is alive today. Im surviving in my heros shadow. How do I fill the boots of a man that everybody jazzd? It was then I decided to set something of my life, to make him proud. This is why Im here today. This is why you have this essay in front of you, to better myself.F or the hope that one day, I piece of tail provide for my family and give them the future that my father gave to me. I do not like to praise only one of my role models, as I have two amazing parents. Watching a women nearly lose somebody she has loved for over thirty years was very difficult. My mother has shown loyalty and never ending lover for her family. I truly believe, it was this love my father was fighting for. I must thank my mother a great deal for this. I can only pray to be half as happy as both of them in my future,

Monday, January 28, 2019

American Government Exit-polls

As per turn over polls in Texas are concerned, in that respect were some interesting results that are worth noting regarding the cut off of select. The Democrat daily round the Republicans by a substantial margin of close to one billion votes with McCain garnering 4, 479, 328 or 55% and Obama 3, 528, 633 or 44%. The voting in hurt of age Exit polls in Texas for President showed that of the 47% antheral voters, Obama got 39% bit McCain had 59%, and of the 53% female voters Obama had 47% while McCain got 52%. What was interesting in this exit poll result was the kink in voting by age.Texas exit poll pick uped that among ages 18-29 comprising 16% of the integrality votes, Obama earned 54% votes and McCain 45%. Among ages 30-44 (31% of the pith votes), Obama had 46% and McCain 52%. Of ages 45-64 (39% of the total votes), Obama got 41% While McCain earned 58%. Finally at 65 and older (14%) Obama had a lowest 32% votes while McCain got a spunky 66% of the total votes from thi s age group. The exit polls in Texas reveal important things. 1. That most men in general in this maintain successful and voted for McCain giving him 59% over Obama with only 39%.2. That, women in general in this state only slightly favoring McCain giving him a slight edge over Obama at 52% compared to 47%. 3. Among voters ages 18-29 comprising 16% of the total votes, Obama gets the upper hand with 54% compared to McCains 45 % 4. and among ages 30-44 which comprised 54%, McCain was the stronger candidate. 5. The trend in the voting by age shows that McCain was the screen choice among the older voters. Ages 45-64 comprising 39% shows McCain widening his lead over Obama at 58% to 41% 6.Exit poll among ages 65 and older shows Obama further stilt at 32% compared to McCains 66%. 7. That this voting trend favored McCain considering the age bracket of the voters getting older. 8. That obviously this voting trend in the age bracket point to the direction of racial prejudice. 9. The you nger generation was more open to accept societal change through stately leadinghip styles. 10. That voting by race reveals that voters in Texas votes based on racial preferences. II. A Letter to the PresidentDear Mr. President In view of the exit polls in Texas, apparently younger generations voted for you in view of their creation open mindedness on the issues affecting our society. However, the same exit poll reveals that Texas voters in general are partisan voters voting merely based on racial preference. I therefore urge that you give particular solicitude on this observation by showing considerable fairness among the the great unwashed of Texas despite you loss by a margin of almost a million votes for future reference.I hope for your favorable response on the motion by paying a visit and extend the atmosphere of reconciliation. unfeignedly III. Question on the resource trends I believed that the trends in the general election have changed dramatically from previous tren ds. The change that took place according to height (The Centre for Research into Elections and Social Trends) has to do with voters attitude that influenced their preferences for the kind of leaders they wanted for their country.In that report, voters chose the leader/s, who could deal with personal issues such as healthcare, economy, affable security, gas prices, war in Iraq, political corruption lobbyist, terrorism, taxes, immigration, and environment (Hardy). The voting attitude was greatly influenced by the current issues that affected their country. The new trend I believe leave pass on history and will be seen in future presidential elections especially if Obama proves himself as the obligation president who could correct the inaccuracies in the society.This period is very crucial in the history of the United States and while the new trend in ground forces election brings remedy to their crisis, the trend will become the basis in choosing government leaders. Reference Har dy, F. W. (9 Jan 2008). Election Issues Excel in America field of study Issues Shine in New Hampshire Presidential Primaries. Suite101. com. http//us-elections. suite101. com/article. cfm/election_issues_excel_in_america President Texas. ElectionCenter2008. CNN Politics. com. http//edition. cnn. com/ELECTION/2008/results/ case-by-case/TXP00

Saturday, January 26, 2019

Wealthy vs. Poor (the True Definitions)

Wealthy Vs. Poor The True Definitions Sierra Lockett ENG-101 Jim Andrzjewski The commentary of wealthiness is very versatile and affects the lives of people in many different ways. It is normally defined as pertaining to rich peoplees, luxurious possessions, and an abundance of things of place in general. exactly to some, it can also mean having a great amount of the things that ar considered more grave than conservative assets such as family, friendships, wisdom, health, love, etc.What is the true definition of wealth and does it only relate to things that are great in cash in value? Most of todays official definitions of wealth in dictionaries, glossaries, and thesauruses define wealth as an abundance of valuable possessions or money. in that location are trillions of advertisements advising people how to obtain it in how-to books, videos, commercials, and misuse by step guides. Whos to say that the one who doesnt have all the materialistic possessions isnt already we althy?People all over the military man are striving day to day to have the finer things in vivification and live the common dream such as a white collar career, luxury vehicles, white picket fence, and the suburban home. The representative classifications of wealth are insufficient and have been misleading people for generations. As a result, people thrive, fight, steal, and kill proficient to have what is considered the better reference of things in life for their selves and their families. Society must understand that true band and prosperity does not come in the form of assets.It cannot be listless around ones neck, a check cannot be indite for it, nor can it be direct deposited. Valuable possessions are things that only contain happiness temporarily and it does not take long before a person becomes bored with it. The tainted and inadequate description of wealth not only misleads but causes one to be prejudice against people who are considered woeful. A person is not po or because they privation things of significant value or because their life does not revolve around money.The one who has everything their petty heart can desire but no one to parcel it with is the one who is, in fact, poor. Poor incisively simply means a lacking and official definitions should not state of what the lacking is. Money is the least of what a person can be poor at because sluice a rich individual can be poor at something. Rich is the one who is plentiful in knowledge and wisdom. How dare somebody be prejudice against people who have an inadequate supply of fair(a) water, food, clothing, education, and healthcare?Rich is the person who is quiesce bountiful in conviction through strife. Financial income is not the only important factor of wealth or poverty. There are many definitions of being either poor or wealthy. The cash value of something is not what makes it beautiful. The best things in life are completely free such as falling in love, giving birth, and en joying the beautiful green nature around us. Poor does not necessarily mean you cannot enjoy life to the fullest. There are so many individuals who have nothing materialistically but are still content with life because they have each other.True wealth is an abundance of what is important to someone such as what makes them happy. It is not always necessarily money, jewels, and cars. A person living in what is considered poverty can be rich spiritually and family-wise. There is no one definition as to what makes a person poor or wealthy. The definition of wealth is not just having plenty of money and the definition of being poor is not just having a lack of it. It only depends on having abundance or lack of what is important to someone as an individual and not based on what society thinks someone should have.

Friday, January 25, 2019

Marketing and Cleopatra Soap

Colgate-Palmolive Cleopatra (1)Evaluate the results of the grocery survey carried out in move on of the release of Cleopatra later on analysing the Canadian exclusive grocery. If you believe the grocery survey was non appropriate, explain specifically how you would strike modified it. The results of the mart survey carried out in advance of the release of Cleopatra were little significant in substantiative that there was a real strong aim for Cleopatra in the target Quebec merchandise.This is mainly because of the by-line reasons(1) Inappropriate Target Sampling The idea of introducing Cleopatra guck to Canada, especially Quebec state of matter with French background, came because of the grand success in France and the expectation that the cultural si cubic cen eraterarities amongst those two places would produce similar results. Though the basis of considering the Quebec Province was their French influence, the securities indus show survey was conducted in Toronto, a city in Quebecs neighbouring province Ontario that has British influence.So at the first place, the searchers got the target sampling whole wrong and the commercialize survey results for the British-influenced marketplace cannot be used to respect the demand in the French-influenced market. (2) Inappropriate Research Study Method. The first question argona was conducted with a super group of articulate professional women who were introduced to the overlap, its scathe and denote, fol ruggeded by open discussion on uniforms and dis ilks. This study showed positive and candid results for Cleopatra.As Cleopatra was int stop overed to be premium- caliber, premium- expenditured cleanse, this study definitely validated the premium quality exclusively there was still a question mark on the response of premium worth as the super group in this case are mainly concerned with the returns of the guck and are little(prenominal) sensitive to the toll. The second research st udy was conducted with more typical oecumenical consumers who were clear to the advertising for Cleopatra and then asked if they were willing to buy the product. Also they were aban dod a metre of muck for foot race and were phoned a week after for their reactions.This study showed that 50% were willing to buy the product after icon to the advertising and 64% would buy it when it is procurable at the stores. Though this study shows that the people are willing to buy the product, it does not validate the reception of the premium price or the willingness-to-pay of the consumers as the price was not exposed to this study group. Since the typical general consumers were more price-sensitive, their willingness-to-buy the product definitely does not mean their willingness-to-pay the premium price for the product. Because of the above reasons, I believe that the market survey was not appropriate.If I was in charge of the market survey, I would like to modify it as fol slumpsSTEP1 Cl arify the objectives of the market survey as below(a) appreciate the word sense (willingness-to-buy) of Cleopatra scoopful by consumers in Quebec(b) appreciate the cistrons influencing the buying decision of the possible consumers(c) Assess the willingness-to-pay the premium price of Cleopatra pocket(d) Assess the effectiveness of the proposed advertising mercantile for Cleopatra easy lay(e) Assess the response of consumers on Cleopatra scoop for planning in store(predicate) promotionsSTEP2 Collect the information for determining the above objectives by doing the by-line(1) Conduct the survey in the target market, Quebec instead of Toronto to appreciate the demand in the French-influenced market. Start survey with mass consumers and then found on the results, survey further on specific target consumers. (2) take aim question like below to value the key buying actors of the potential consumers.? Quebec. What are the things that you consider while buying a? fur grapp le sludge? possible choices would be(a) price, (b) Quality, (c) Fragrance, (d) Mildness, (e) Soft for disrobe, (f) Other ( ___ )(3) Ask questions like below to assess the willingness-to-pay of the potential consumers.? Would you like to pay the premium price of $1. 29 for Cleopatra soap?? How much would you like to pay for Cleopatra soap?Possible choices would be(a) below $0. 5, (b) $0. 5 to $0. 8, (c) $0. 8 to $1. 1, (d) $1. 1 to $1. 4, (e) above $1. 4(4) foil feedback (like/dislike/opinion) on the advertising commercial from typical general consumers to assess if the commercial is really effective. Typical questions could beQ.? What did you like about the advertising commercial? What did you dislike about the advertising commercial? Q. Is the advertising commercial better than former(a) advertising commercials for soaps? (5) Get feedback (like/dislike/opinion) on the Cleopatra soap from typical general consumers after ravel use for planning future promotions. Typical questio ns could beQ.What did you like about Cleopatra soap? Q. Why would you indispensableness to buy Cleopatra soap? Q. What did you dislike about Cleopatra soap? Q. Why would you not want to buy Cleopatra soap? Q. Is Cleopatra soap winner to new(prenominal) scratch headache soaps? (2) What was made clear by the supernumerary survey conducted in January 1987? The additional survey conducted in January 1987 made the following clear. (1) Low psychometric test% but noble adoption% and amply note loyalty of Cleopatra soap. (2) superiority of Cleopatra soap fault over other undress care soap stigmatises. (3) exalted price as a factor of low rill% of Cleopatra soap. (4) less(prenominal) availability as a factor of low trial run% of Cleopatra soap. 5) advertizement less effective in compel people to accent Cleopatra soap. (1) Low trial% but high acceptance% and high filth loyalty of Cleopatra soap. On calculating regene proportionalityn ordains found on info in exhibit 9, the trial% or the conversion pass judgment from cross out cognizance to of all time Tried of Cleopatra is only 19. 3%, which is precise low compared to 83. 9% and 87. 6% of Dove and Camay respectively. However, the acceptance% or the conversion rate from of all time Tried to Brand In-home of Cleopatra is48. 6%, which is high compared to 28. 6% and 17. 6% of Dove and Camay respectively. This means that 48. 6% of people who effort Cleopatra deal it as their brand in home.Calculations(a) rill% or variation rate from Brand consciousness to constantly Tried (%) =( always Tried (%) / Brand cognizance (%) ) * 100%(b) sufferance% or Conversion rate from Ever Tried to Brand In-Home (%) =( Brand In-home (%) / Ever Tried (%) ) * 100%(c) Conversion rate from Brand Awareness to Brand in-Home (%) =( Brand In-Home (%) / Brand Awareness (%) ) * 100% . Also on calculating the % of Brand Used with relational to Ever Tried, we find that Cleopatra has a higher % of using the brand sole ly of the Time, virtually of the Time and now and then compared to other brands in the skin care segment, while a lower % of Stopped Using than the other brands. This means that most of the people who humble Cleopatra are loyal to it, confirming the high brand loyalty of Cleopatra soap.Calculations% of All of the Time relative to Ever Tried = ( All of the Time (%) / Ever Tried (%) ) * 100%% of Most of the Time relative to Ever Tried = ( Most of the Time (%) / Ever Tried (%) ) * 100%% of Occasionally relative to Ever Tried = ( Occasionally (%) / Ever Tried (%) ) * 100%% of Stopped Using relative to Ever Tried = ( Stopped Using (%) / Ever Tried (%) ) * 100%The compute values are shown in the table below. (2) Superiority of Cleopatra soap brand over other skin care soap brands. From exhibit 10, Cleopatra soap has the maximum number of respondents out of 99Cleo Triers for all the attributes, showing that the Cleopatra soap brand is superior to the other skin care soap brands. This al so shows that most people who put up act Cleopatra soap prefer to have it to other brands. 3) High price as a factor of low trial% of Cleopatra soap From consumer research on likes/dislikes of Cleopatra soap (exhibit 11), 20% of 99Cleo Triers dislike Cleopatra soap because its price is too high. Also from consumer research on trial (exhibit 14), 19% of 204 respondents have given the reason for not acting Cleopatra soap as being too expensive. Thus, these results show that high price is a factor of low trial% of Cleopatra soap. (4) little availability as a factor of low trial% of Cleopatra soap From consumer research on trial (exhibit 14), 29% of 204 respondents have given the reason for not trying Cleopatra soap as being not for sale where they shop.Even though the people wanted to try Cleopatra soap, they could not buy it at their regular shopping stores. Thus, this result shows that less availability is a factor of low trial% of Cleopatra soap. (Note In 1987, Cleopatra soap w as available only in 70% of stores in Quebec. )(5) Advertising less effective in compelling people to try Cleopatra soap From consumer research on advertising (exhibit 13), only 37% of respondents have shown their intention to try Cleopatra soap after seeing the advertising, while 63% of respondents have no intention to try Cleopatra soap after seeing the advertising. Thus, this result shows that the advertising is less effective in compelling people to try Cleopatra soap.So the additional survey done in 1987 made clear that though the Cleopatra soap brand is superior to other soap brands, it has low trial% receivable to factors such as high price and less availability and the advertising not much effective in compelling people to try the soap. (3) From the perspective of Steve Boyd, evaluate both the qualitative and quantitative data to subside whether achieving the target market piece of ground of 4. 5% is feasible or not. chance upon down the strategic options available . In my opinion, achieving the target market appoint of 4. 5% is feasible. However, this would require modifications in the current merchandise dodging along with more time and support from the sales and promotion activities. (1) Qualitative Analysis(1. ) Canadian Bar Soap merchandise Analysis For market analysis, I would like to use the 5 Forces framework on the Canadian avoid soap market as below The Key Success Factors (KSFs) of the comp any are(1) bully descent with Retailers, (2) Competitive Price, (3) High Availability. Threat of new entrants is medium. (Barriers to entry are medium. )- Difficult to differentiate- Tough price competition with the active brands Suppliers bar gaining strength is weak. Raw materials suppliers- General raw materials required for soap- Many suppliers of similar products Buyers bar gaining power is strong. End consumers- Lot of brand choices(35 to 40) available- Few perceivable differences among brands- just now 3 or 4acceptable brands- Price sensitive controversy in the industry is very tough (strong internal rivalry). $105 mil market to manufacturers- Revenue increase by 4-5% but Volume growth by 1. 0-1. 5% per course Many new and existing brands- omit of differentiation among brands- Retailers all-powerful- Price competition for gaining market package Threat of substitutes is low. embossment liquid soaps- 8% market fate- Maximum grant not anticipate to grow beyond 10% in the future Colgate-Palmolive marting scheme for Cleopatra Colgate-Palmolive used the differentiation strategy and positioned Cleopatra as the premium quality, premium priced skin care soap to avoid the price war. They bypassed retailers to avoid paying bouffant sums of capital to get the product listed and offering large mint allowances and discounts.Instead they tried to use electronic media and consumer promotions (Free Bar Coupons, Cleopatra Gold Collection, Sweep stakes) to create demand from the consumers and thus force retailers to keep the brand. Though the advertising commercial and the consumer promotions created the brand awareness among consumers, demand was not created as expected and so the retailers were move the Cleopatra brand off the shelves. In addition, Cleopatra was sold in single packs condescension the developing trend towards larger bundle packs and twin packs becoming the average in the skin care segment. Current tradeing Mix (4P)Product- agio quality skin care soap, Cleopatra- individual(a) pack Price- reward price ($1. 29 / bar)Place- Retail stores- Maximum ledge presence andProper shelf set Promotion- Advertising commercial (15% plowshare Of Voice)- Consumer promotions(Free Bar Coupons, Cleopatra Gold Collection, Sweepstakes)- Bypassing retailers (no plenty allowances and discounts for retailers)(1. 3) Cleopatra shelf Position in 1987From exhibit 8, it can be seen that the shelf lieu of Cleopatra is deteriorated. It received less shelf space than other brands and was placed i n the bottom shelf between Woodbury and Generic brands, not in the pith level of the consumers. Quantitative Analysis(2. 1) Cleopatra Soap Distribution Ratio and Market dole out in 1987At the end of 1986, Cleopatra soap statistical dispersal ratio was 69%, wholesome short of its target distribution ratio of 100% and its market share was 0. 9%, again well short of its target market share of 4. 5%. (2. ) Correlation between market share and distribution ratio On drawing the scatter plot for market share and distribution ratio data in exhibit 6 and drawing the elongate trend line, we have R2of 0. 69581, which is a good fit. So we see that the market share seems to be correlated to the distribution ration. (2. 3) 1987 Survey Findings From effect 2, we have the following findings from the 1987 Survey. (Please refer to exercise 2 for details. )(1) Low trial% but high acceptance% and high brand loyalty of Cleopatra soap(2) Superiority of Cleopatra soap brand over other skin care soap brands(3) High price as a factor of low trial% of Cleopatra soap(4) Less availability as a factor of low trial% of Cleopatra soap(5) Advertising less effective in compelling people to try Cleopatra soapBased on the qualitative analysis and the quantitative analysis, the following pros and cons/issues of the current marketing admixture (4P) can be listed out Current Marketing Mix (4P)Pros Cons/Issues Product- Premium quality skin care soap- Cleopatra triers consider Cleopatra soap brand superior over other skin care soap brands- High acceptance% (48. 6%) and High brand loyalty compared to other skin care brands- Low trial% (only 19. 3%)- No large bundle packs available Price- High margin due to premium price and no trade discounts- High price, compared to Dove($1. 19 / bar) (one of the factors of low trial%)- Not competitive price (failure to meet the KSF of Competitive Price)Place- Good correlation between market share and distribution ratio (increasing distribution ratio would co ntribute into ncreasing the market share)- Less availability distribution ratio of only 69% in 1986 (failure to meet the KSF of High Availability)- Deteriorating shelf positioning and space Promotion- stiff in creating high brand awareness- Adopted Demand Pull strategy and bypassing the all powerful retailers resulting into(a) Failure to get proper shelf space(b) meshing of interest for retailers(c) Non availability due to retailer indifference(failure to meet the KSF of Good Relationship with Retailers)- Less effective in compelling people to try Cleopatra soap(Low share to increasing trial%)So we see that though Cleopatra has high acceptance% and high brand loyalty and is considered superior to other brands, it has a low trial% mainly due to high price, less availability or distribution ratio with no proper shelf space and ineffectiveness of promotional activities to make people try the soap. Despite the high Brand Awareness% and Acceptance%, we have low Brand In-Home% due to low Trial%. As a result, our sales are low and we have a low market share of 0. 9% only. (Note Brand In-Home% = Brand Awareness% x Trial% x Acceptance%)Hence, if we could modify the current marketing strategy to come through high Trial%, it should be feasible to achieve the target market share of 4. 5%. We need to address the following issues to increase the Trial% of Cleopatra soap(1) High price ? not competitive,(2) Less Availability or Low distribution ratio,(3) Deteriorating shelf positioning and space, and(4) ineffectualness of promotional activities to create the required twist to warrant the trial . I would like to propose the marketing mix below to address these issues to view increase in Trial%, thus resulting into increase of our market share%. Proposed Marketing Mix (4P)Product- Premium quality skin care soap, Cleopatra- Single pack + introduce Twin pack to follow the norm Price- Price same or slightly below Dove ($1. 9 / bar or slightly below),become more competitiv e in price, make it compelling to try Place- Increase contract with main retailers (for high availability or distribution ratio)- Negotiate with retailers for proper shelf positioning and space Promotion- switch advertising concept to fit the Quebec market (try to create the pull to ensure the trial)- Consumer promotions compelling people to try Cleopatra soap such as distributing quit soap bars instead of resign bar coupons- Provide trade allowances and discounts for retailers (try to build good relationship with all powerful retailers)Although lowering the price, distributing free soap bars and providing trade allowances and discounts for retailers will result into a low contribution margin but with increase in sales, we should still end up with a healthy contribution margin. Modeling to estimate the Revenues for Cleopatra soap Revenues ($) =(Quebec Soap Market Volume ( of cases) x Cleopatra Market apportion (%)) x Case Price ($)In order to increase the revenues, Cleopatra Mar ket Share inescapably to be increased.Modeling to estimate the Market Share for Cleopatra soap Market Share (%) = (Brand Awareness % * Trial % * Acceptance %) * of households in Quebec *Avg. of Cases consumed per household / Quebec Soap Market Volume ( of cases)Since we have a high Brand Awareness % and Acceptance %, increasing the Trial% would lead to increase in the market share of Cleopatra soap. Calculation of Trial % required for achieving Target Market Share of 4. 5%Item Value Source Brand Awareness % 73. 5% abut 9Acceptance % 48. 6% Calculated value using data in screening 9((Brand In-Home% / Ever Tried %) * 100%) of households in Quebec 2. 3 one thousand million summon 6Avg. of Cases consumed per household0. 25 Assumption (0. 5 case per year)= 0. 25 * 48 soaps per year = 12 soaps per year = 1 soap per month Quebec Soap Market Volume( of cases)2. 0 million Calculated value using Forecast data in Exhibit 6 which is based on target market share of 4. 5%Total Forecast f rom 1986 Feb to Dec / 0. 045= 90,500 / 0. 045 = 2,011,111= Approx. 2. 0 million cases From modelling to estimate the market share for Cleopatra soap, we have Market Share (%) = (Brand Awareness % * Trial % * Acceptance %) * of households in Quebec *Avg. of Cases consumed per household / Quebec Soap Market Volume ( of cases)That is,0. 045 = (0. 735 * Trial % * 0. 486) * 2. 3 million * 0. 25 / 2. million On solving for Trial %, we get Trial % = 43. 8%At present, we have a Trial % of 19. 3% with the Brand Awareness % of 73. 5%. So if we could increase the Trial % to 43. 8% (assuming that Acceptance% remains at 48. 6%), we should be able to achieve the target market share of 4. 5%. Available Strategic Options Steve Boyd, Group Product Manager, had the following three options available(1) Admit defeat and discontinue the brand,(2) Continue the strategy with baby bird modifications, if necessary, and try to get a 4. 5%market share by give it more time and support(3) Alter the strat egy or even the product itself Recommended Strategic Option .I would like to recommend Option (2) to the management of Colgate-Palmolive based on the qualitative and quantitative analysis done in exercise 3. As we have seen that Cleopatra soap has been accepted as a high quality soap and is considered superior brand to other brands in the skin care segment, but due to various factors, the trial% is very low resulting into less market share. So if minor modifications can be done in the marketing strategy (such as the proposed marketing mix in exercise 3) to try to address the existing issues resulting into low trial%, it should be possible to increase the trial% and finally achieve the target market share of 4. 5% in some time.Option (1) has the benefit of not losing any more money if Cleopatra continues to be afailure, but it also has the risk of losing the probability of making more money if Cleopatra could succeed by making minor modifications in the marketing strategy. Also it w ould be too early and dirty to discontinue a brand that is highly evaluated and accepted by the consumers after a short period of about a year. Option (3) has the benefit of altering the strategy or even the product and start up all again to try and make consumers buy the product, but this is not required as the 1987 survey results show that Cleopatra has a high acceptance% of 48. 6% and a high brand loyalty.It would be wise to study the current marketing strategy and make minor modifications to address the existing issues resulting into low trial%. Option (2), however, has the risk of losing even more money if Cleopatra continues to be a failure but considering the fact that the product was so successful in a similar market in France and the 1987 market survey results that validated the acceptance of Cleopatra brand by the consumers, it should be a good risk to try and give the product more time and support. Making the price competitive, building good relationships with the retai lers to get proper shelf positioning and space and making effective promotions to create a pull to ensure the trial are the key factors to the future of the Cleopatra brand.

Thursday, January 24, 2019

Stefan’s Diaries: The Craving Chapter 7

E genuinely muscle in my body tensed. Time agreemed to stop as we stared into each others eye, both of us silently ch solelyenging the other to put across himself by. My chest felt tight as anger coiled by means of my body.The last time Id seen Damon, hed been standing over me with a stake, yet after hed killed Callie. His cheeks had been sunken, his body gaunt from his time in captivity. Now he looked alike his human self, the young man who charmed all(prenominal) whiz from barmaids to grandmothers. Clean-s drawn, dressed smartly, and licentiousnessing the jump of an Italian count flawlessly. Acting human. He had bothone in the room fooled.Damon brocaded one eyebrow at me and the twitch of a smile appeared at the corner of his mouth. To any onlooker, it would have seemed just like he was dexterous to meet a new acquaintance.I knew better. Damon was enjoying his charade and waiting to see how I reacted.Stefan Salvatore, may I introduce Count Damon DeSangue, Lydia verbalis e.Damon gave a accurate bow, just barely bending at the waist.DeSangue . . . I repeated.Count DeSangue, Damon change by reversal in good humor, affecting an Italian accent. He smiled, revealing a straight set of gleaming white teeth.No, not here, I prospect furiously. Not here in rude(a) York, not here among these innocent, well-intentioned Sutherlands. Had Damon followed me here, or had he arrived first? He had been here long passable to attach himself to poor Lydia. And long enough to trick all of New York society. Is it mathematical that, in this teeming city, we both managed to become involved with the Sutherland family exclusively by coincidence?Damon was regarding me now, although the icy twinkle of sardonic humor was neer far from his eyes, as if he guessed at what I was thinking.Stefan, Damon I just agnize you two are going to be like brothers, Bridget gushed to me. strong then, Damon verbalize, a smirk pulling the corner of his mouth. Hello, brother And where ar e you from, Stefan?Virginia, I answered shortly.Oh really? Because I was recently in New Orleans and could have sworn I met a gentleman who looked just like you. live with you been there?Lydia leaned in closer, her eyes bright with pride. Bridget nodded eagerly at every word Damon tell. Even Bram and Hilda looked entranced. I gripped my champagne glass so tightly I was surprised it didnt shatter. No. I cant say Ive ever been.The smart tinkle of silverware from the refreshment table suddenly rose to the foreground. Hundreds of mint, hundreds of blades, and one very angry, unpredictable brother before me.Interesting, he said. Well, perhaps we will go back there, together. I hear they have a magnificent circus.The orchestra began to play again, another fast-paced trip the light fantastic. But that was noise in the background. The ball and its participants vitiated away. discipline now, Damon and I had our eyes locked on each other.If you even return something, I said low enough that only he could hear, squaring my shoulders and unconsciously tensing for a fight.Dont think you can best me, Damon said, rolling to the balls of his feet.The group of people we were with looked back and forth at us, clearly aware that something was going on, that unsure what exactly.Im feeling a bit thirsty, I finally said aloud, not moving my eyes from his, move to think of how to get Damon away from my new friends. Care to join me for a drink?Smashing, Id love one, said Bram eagerly, hoping to break the tension.Love to, Damon said, mocking Brams tone. But duty and the mazurka calls. He turn to Hilda and bowed. May I?Oh, Id love to, but Bram . . . She started to hold up the dance card that hung around her wrist from a pink ribbon. Then her eyes widened, dilating, and she was staring but no longer at the card. I looked at Damon. He was also staring, compelling her. Showing off, in front of everyone in front of me just how positionful he was.He was sending me a message. Oh, he wont mind, Hilda decided and took Damons arm. He led her off, smiling back at me. The tips of his fangs glittered.I wish I had his charm, Bram said a little wistfully. Hes got all you ladies wrapped around his finger.Lydia blushed prettily. She did not look after Hilda with a disquieted expression. She had the calm confidence of someone who knew exactly where her lover stood in his relation to her. Damon had no doubt compelled her to act as such. He had amassed a capacious amount of Power, very quickly.Where exactly did you two meet? I asked, trying to sound casual.Oh, it was so romantic, Bridget answered quickly. Almost as romantic as you decision me, helpless, in the park. . . .Let your sister speak, Bridgey, Bram interrupted.Lydia smiled, all of her studied politeness and mannered behavior melting away. It really was a bit like a fairy tale. It was rainfalling, a sudden downpour. I remember very specially that the sun had been shining just moments earlier. Unprepared for the change of weather, Mother and I became soaked. My new hat was ruined, and all my packages were dripping wet. I swear a dozen carriages must have passed us by without stopping. And then one of them paused, and the door opened, and there he was, extending his hand to me.Her eyes grew soft. He offered to go across up his seat, but we got in with him. . . .Bram made tsk-tsking noises Lydia smiled, shrugging prettily.I know, I know . . . taking a ride with a strange man. Very grownup of us. But he was so polite, and charming . . . and we had such a lovable ride . . . and then the sun came out and we hardly noticed. . . .My mind raced. Had Damon compelled every carriage driver in Manhattan to avoid Lydia and her mother? Was it even possible to compel that many people at once? And what about the rain? Had that been luck . . . or something else entirely? Damon wasnt capable of compelling the weather. If that were a power available to vampires, I would have heard of it from Lexi or even Katherine. Right?I studied Lydia. She wore a simple, narrow ribbon around her distinguish with a single pearl dangling from the front. The skin there was smooth, finished and unbitten. If Damon wasnt feeding on Lydia, then what did he want from her?Someone said something about being thirsty . . . ? Bram said hopefully, rubbing his hands together. I have a terrible desire for more champagne.Yes, thirst is a terrible thing, I said, but youll have to excuse me. Then I turned and cut my way through the merrily dancing crowd, refractory to search out my brother before he had the chance to motherfucker anyones throat.

Monday, January 21, 2019

A question of theft

Evidently, there is a puzzle in the management of shifts and the auditing of the funds accordingly the front office manager named Chad refuses to take action of the situation. When conflict arose, the gold registrars earnings were found out to be before long Chad tried to look for the culprit. Critically analyzing the situation, how did Chad found out that there has been an heart and soul missing?He was so certain of the amount missing scorn of his non-presence in the area and to a fault the lack of eagerness to monitor the finances. knowledgeable Control is the process to achieve the objectives with effectiveness and efficiency, reliable financial statements and inflexible compliance to the law. In this case, Chad can be classified as an powerless leader for efficient workers.His managerial skills would have taken care of the problem hence he neglected the idea because he was confident active his employees. Another problem is that there is no consistent financial hide fo r every employee who dwells in the counter. For example, for every end of a shift the notes should be counted and audited so that there would no discrepancies for the next employee to work and also it would be much easier to determine if there is a shortage in the finances.For this instance, the manager must have the control over his employees and authoritatively compel the rules such that the employees would develop loyalty and honesty among the system.I think the managerial go under must be filled by a person that is experience and also has tidy interpersonal skills so that the firm would not yen from these small lapses.Also I would like to point out that there should be a financial report on every change in shift so that the manager can monitor the movement of the money in the cash registrar. What is needed is the end amount after individually shift. Lastly, the effectiveness and efficiency of a working group must behave from both the leader and its subordinates, with thi s, there are limitless endeavors and opportunities for a good working system.ReferencesUniversity Business Practices (2007). Understanding Internal Control. on-line Retrieved from http//www.ucop.edu/ctlacct/under-ic.pdf on March 5, 2008Comptrollers Handbook (2001). Internal Control. on-line Retrieved from http//www.occ.treas.gov/handbook/intcntrl2.pdf on March 5, 2008

Sunday, January 20, 2019

Globalisation Is a Positive Force in the World. Discuss.

Globalisation is a domineering force in the world. Discuss. In recent years, amongst all the claims and counterclaims, the argument over whether orbiculateization is a positive force or not has become rather controversial. Advocates claim globalisation facilitates economic growth, international financial integration, and cooperation between nations while critics vigorously signal that globalisation leads to a fierce exploitation of the labour class, a dissimilarity between rich and poor, and a concentration of resources.Peng (2009) has indicated an innovative perception, the pendulum view, in regularize to emphasize both ups and downs of globalisation. As a pendulum, not all iodin direction swings, precisely also the other. The influence of globalisation raises the caution that preponderant culture and multinational corporations (MNCs) control the most power which destroys not only local enterprises, still also local cultures and treasures. Despite the defects mentioned a bove, regarding the MNCs international strategy, it is very much said globalisation as a foundation is conducive to the computer address of profits.In this quiz, the impact of globalisation on MNCs will be examined and will mainly concentrate on the following forces market, equal, and expertness. As the domestic market in stages matures, it is essential for a corporation in unquestionable country to hap its market. The invisible pressure behind this phenomenon originates from keen arguing with other companies, curiously multinational enterprises possessing a large amount of capital. Gradually, the sum of profits decreases and the stockholders grievances escalate. As a result, the board has to search for the resolvent to mitigate the clash.Facing this challenge, corporations attempt to trade in products to consumers in emerging markets be arrive these potential customers are many times greater than domestic consumers. Moreover, globalization transubstantiates not only th e field of market but also the formation of industry. According to Scholte (2005), Globalisation has transformed the constitution of overriding industries. During the late nineteenth century, older heavy industries such as chemicals and fossil oil occupied the entire market. After that, approximately three-fifths enterprises have transferred to the region of finance, nurture and communications.In other words, the system of accumulating capital has been converted from merchandise to intangibles since 2000. However, globalisation creates not only advantages but disadvantages. In order to develop market overseas, MNCs utilize advertisement and mess media such as Hollywood movies to spread the value and cultures which might be mooted materialistic and capitalistic. For example, McDonald has been accused of not only cheapjack many young people into believing fast food is advantageous but also destroying the local catering culture.Therefore, it is often said that ethnic destruction is possibly triggered by enterprises, which brings about the steadily eroded local culture and the state of collapse in cultural identity. Despite this, it is requisite that globalisation still plays a pivotal role of expanding the market and a prerequisite for enterprises to thrive. The ultimate aim of fruit is ascertaining the location, c pull backst to customers, to achieve the minimization of production be. Thus, there is a motto for international vexation to shell out where to establish the factory, which is Location, location, location. Peng (2009) suggested that an ideal location requires not only location-specific advantages, associated with the uniqueness of geographical, but also agglomeration. The former provides the company with the traffic convenience such as Miami, known as the gateway of the Americas connecting North American firms to South American the latter, clustering economic activities in certain locations to create a pussycat of specialized labor force, suppliers and purchasers, creates an advantage for a company to reduce costs thereby obtaining maximum of profits. Peng, 2009) In addition, a company attempting to decrease its production costs expands its operations overseas due to the accomplishment of economies of scale. The more abundant the production scale, the pass up a producers average cost per unit. It is curiously powerful for those industries without production differentiation, producing certain manufactures such as steel and iron, tires and cars. As a result, they are forced to search for the advantages of cost leadership. In this situation, the advisable solution to the pressure of reducing costs is enhancing the scale of production to lower the icy costs.In order to achieve it, enterprises have a tendency to pay the employees salary as less as come-at-able, which contributes to exploitation. Consequently, exploitation result in unfavorable working conditions andthe unequal distributionof wealth increasing mom ent of people living below the poverty line can cause social problems such as homelessness. In sum, it is necessary for enterprises to ensure suitable working conditions while searching for cost leadership. Considering human resources deficiency, industries should be sanctified to the core business, and outsource the other less important departments or business to boost efficiency.Globalisation offers enterprises a new category of outsourcing, called offshore outsourcing. Differing from onshore outsourcing, a company utilizes offshore outsourcing for the purpose of decreasing costs and employing experts with high efficiency to economize on the inessential organisations or departments. For example, IT is outsourced for many reasons, ranging from a bandwagon effect from the subjects high profile to cost pressures due to competition and economic recession (Lacity Willcocks, 2009, p. 212).To conquer these obstacles, offshore outsourcing is fully implemented to bundle up data, expert s, and intellectual transactions in IT industry. Besides this, in order to call down a companys efficiency, the high-speed internet as a connecting net is apply for various companies to communicate in the world, which creates low-cost business process outsourcing (BPO). BPO is introduced to those developed countries with high standardization in which a company transfers their non-core business to the countries with lower labor costs.Through twenty-four hours communication and production, two business-related companies have potential to hold back working without cessation, which eventually assists both of them. Despite the advantages mentioned above, in the process of BPO, it is possible that the knowledge could be stolen. If a companys intellectual station rights are infringed, their competitive strengths might suddenly vanish and it will lose a large number of money. To determine outsourcing or not, enterprises have to consider the importance of the task and how to avoid infrin gement.Therefore, it is viable for them to outsource those non-core businesses to enhance efficiency. To conclude, this essay briefly illustrates the effects of globalisation, as a foundation, offering a heavy basis for market, cost and efficiency. This material foundation attracts enterprises to invest overseas, resulting in an arrogance that enterprises can boost profits when they obtain complete qualifications, including multinational market, cost leadership, and high efficiency. However, as a pendulum, globalisation does have negative forces to enterprises, especially local business.As Peng (2009) commented that some factions in emerging economies complained against the onslaught of MNEs, which allegedly not only destroy local companies, but also local cultures and determine as well as the environment. (Peng, 2009, p. 19) Based on these conflicts, the urgent act for enterprises to face is how to reduce the unfavorable circumstances and, simultaneously, on aglobalscale, pursu e the maximum value through managing the following four tensions strategy,people,costs, andrisk. (Dewhurst, 2012, p. 77)

Saturday, January 19, 2019

Belonging: Birmingham Royal Ballet and Billy Elliot

An single had chance to choose to belong to community/ place/ destination which gage helps a person gain an idea of belonging or not belonging to themselves because belonging is a part of our sprightliness. Immigrant Chronicle of creature Skzynecki, baton Elliot of Stephen Daldry and the Lottery by Shirley Jackson are 3 the right way evidence shows an idea of belong within an individual obtaining to get in touch to community or place or culture. The word sense and understanding of elephantine father hatful make a strong affinity within no bad mood reason such as Billy Elliot.The full shot of Billys Father try to elevate Billy back to the Health Check Room in the magnificent concert dance School epoch he had changed his mind and want to play along home emphasises Billys Father realised that Billy indispensability to prove his talent in the good situation like royal Ballet School. Furthermore, a reek of belonging can emerge from experiences by means of the family b ecause the family is a perfect situation which helps an individual identifies themself in love, in relationship.Moreover, the metrical composition called Feliks Skzynecki in the collection of poem called Immigrant Chronicle by Peter Skzynecki is state the idea of family specific the relationship in the midst of father and son. The poem opens with the uses of front person singular My Gentle Father suggests ownership and recognition of a familiar bond, the persona belong to his father. The use of word Gentle establishes Feliks as a calm and mild man and also demonstrate the relationship between the persona and his father is completely strong.Therefore, family is the first place which teaches you closely the understanding and acceptance to identify the sense of belonging in your life. An individual can fit in a gathering and can feel the sense of belonging while they can notions their identity, relationships connection in that group. This can be seen in the story called The Lot tery telling the audience somewhat the story of a small village where all the people fetch to do the traditional draw every year and from there, the relationship between people, neighbour, family are made.It is shown by the descriptive language of the paragraph The children assembled first, of course. School was their quondam(a) brothers or sisters. can properly emphasise that the connection between student, children, and peoples. In addition, the sense of belonging can discover if an individual can identify out and gain the happiness with their notions of identity, relationships. This statement is further emphasised in the movie called Billy Elliot. Billy a main character had hoose Ballet to identify his dream in the future, Ballets community group is where he can identify his identity. It is shows by the costume of his boxing peddle the white singlet can allow him to connect to Ballets class easier because the dancing girls are also dressed white. So, a sense of belong ing can be finding out when an individual chance on their identity, relationships, acceptance and understanding in a group. However, sometimes the understanding and acceptance are occurs but the sense of belonging is still silent.This can be finds in the The Lottery, the traditional is force to separate the family by doing the unjust and weird gaming festival. The dialogue of It isnt fair, It isnt right and the descriptive action after the dialogue which is a stone hit her on the side of the head depict the bars wall between people with the traditions gaming which you have to take your life into the dangerous mood. No acceptance, no relationships, no understanding, there will be no sense of belonging. Immigrant Chronicles the book of poems which Peter Skzynecki convey the idea of barrier of belonging. Specially, Migrant Hostel highlights the barrier of belonging. Sustained imagery of bird projects the perspective of feeling uncertain about the future and reflects the transition ary stage of the composers life. So, while the acceptance and understanding are occur, there is also have a barrier of belonging from an individual. In conclusion, a sense of belonging can emerge from experiences and notions of identity, relationships, acceptance and understanding.

Friday, January 18, 2019

Meanin of Life

Eric Boggs 10/29/2012 Martin Philosophy The meaning of keep has been debated among many an(prenominal) people throughout history. Different theories take over been used to try and apologise what our intention is in this smell-time. Ive al dashs heard from my parents that animateness is to a fault short for regrets, and that in that location will be good and bad days. heretofore what is it that people filtrate for in manners? In reality there is no right answer to this simple question. Some people strive for living life in the moment which philosopher Baggini can agree with.Others check over piety as an important way to lead their lifes as Pojman could agree with. Some resembling Camus see its humanly infeasible to find the meaning of life. Ultimately people must find it in themselves as to their purpose in this life. Julian Baggini speaks of our purpose in this life that is more(prenominal) appealing than Camus or Pojman. Baggini has a teleological observe on life meaning our purpose is looking forward to future goals and objectives. all the same Baggini doesnt mean that our purpose is to succeed presently avoiding personal felicity to achieve a better future.An example he mentions is when people translate I can die happy now because a trifle itliness fulfillment has been achieved. What is the purpose of life after achieving a lifelong goal, and in reality Baggini basically says why non. There is nothing to live for and the feeling of emptiness settles in as nothing will reciprocate that lifelong achievement. Baginni says the person who sacrifices besides much enjoyment of life to dish out the purpose of future wealth and security is thus making the sneak of overestimating the extent to which is future life will be better than the one(a)ness he could have now.Most people strive for a ample and fashionable lifestyle, but at what cost is someone willing to make for it. Baggini says what about this plentiful lifestyle is differ ent than a person who doesnt have these luxuries. Just because someone has a lot of material contentment doesnt mean that person is happier. In my view I believe Baggini has the closet view on the meaning of life because living life for a nice future while taking advantages of lifes luxuries presently is a meaningful way to live.Personally Im not a deeply religious person, but I do sack out people who value religion and incorporate their views in their daily actions. Pojman argues that religion specifically theistic religion gives meaning to life. Pojman begins by defining what it path to be free and autonomous he refers world autonomous as being self-governed or freedom to make your own choices. Pojman points out liberty is good if it serves a purpose. Whether it is doing good or bad it still serves a purpose towards life. Pojman pointed out to chance upon points an atheist women had mentioned to him in the past.One being it is more important to be free than autonomous, and t he second point being faith provides a grand meaning or purpose to live, but it does not allow humans to be free or autonomous fit in to the atheist women. Pojman argues freedom cant be understood apart(predicate) from the notion of purposiveness. Pojman states in order to be free one has to hazard A, when you want to, in order to r all(prenominal) some goal G. However Pojman looked into the bigger picture as to what this atheist woman was stating. Pojman essentially contradicts her statement with reasoning.Pojman says freedom and autonomy are often distant from each other, but in theism it is bound together. Pojman way of defining the purpose of life wasnt as appealing to me as Baggini. Religion does play a map in aspects of peoples lives just not seemly in my opinion for it to matter. Camus had different views from Pojman and Baggini because he believed life was absurd and meaningless. self-annihilation was a prominent idea that Camus comm scarce spoke of. Camus states that suicide was implying you were confessing that its not worth the trouble.He used an example of a man who killed himself quintuplet years after his daughter had passed away. The man simply was to emotionally in immutable to take back to his normal behaviors. Camus had also mentioned absurdity which he defined a come apart in a man and his overall life. Camus explained that daily routine like working several hours a week and doing the same thing day-by-day will eventually come to a halt. The question is why? Why do eventually want things to change after having a stable routine life.Camus says this is weariness which possibly leads to the idea of suicide. If something abruptly changes such as death there are two options he implies. One being able to recover what is lost, or the other is suicide. He uses the example of Sisyphus which is a god that was condemned to the underworld. Sisyphus pushes a huge stone to the top of this mountain only to roll back to the bottom to do the proce ss from start. Camus implies that this is a familiar aspect in peoples lives where being stable and having a routine is sustaining until it collapses.I feel Camus implies what is the point of living such a life if its inevitable that tragedy will likely occur. Ive had friends confide suicide and Ive have often wondered if there was anything I could have done about. In reality I looked at it from Camus point of view as it provided them a way out and essentially tell me life is not worth living. There in so plan that says how one should live, but merely a reason to find a way to live. Baggini viewed life mostly in the moment as long as happiness and future endeavors were balanced.Pojman had the idea that religion played an important role in ones life while Camus thought in the end suicide seemed to be the right choice if life became too difficult. Baggini in my opinion had the closet way in interpreting the purpose of life. Baggini explains that happiness in the present with balance d goals in the future should be a way someone should live. I certainly dont want to wait ten years to live a rich lifestyle while family and friends slip away. Life is what one makes it, but the key is finding out what purpose do people find it.