To Investigate How iPhone Maker Apple Competes across the Smartphone Essay

To Investigate How iPhone Maker Apple Competes across the Smartphone market place - Essay ExampleThere are many iconic products in the world, but few claim had the power and impact that has been witnessed in the iPhone. The way in which Apple creates a mythology about its brands and the effect that this mythology has upon the perception of the products made by Apple is of great interest. Many companies would want to mimic or surpass this symbol of powerful branding. Therefore, vignetteing the way in which the product has been marketed to the public is a powerful tool for ground how such a phenomenon can occur. 4. Research Design Two types of data contribute to the further catch of the topic of this research study. Primary and secondary researches were explored in order to more fully understand the objectives of the study as they have been framed by the research questions. Primary data was determined through the character of a questionnaire that would be distributed to appr opriate participants. The secondary data was taken from resources that have information that would add linear perspective to the topic of this study. This data was taken from internet resources as well as books and journal articles. The secondary research was conducted through the lens of exploratory research, defined by Beri (2008) as creating a focus on ideas that allude to the concepts within the study. In researching the previously established concepts that pertain to the topic, new ideas can be gene localized towards discovering new aspects to the study. The data was approached through the grounded theory for qualitative research. The research was coded for its commonalities from which memos will be created in order to organize the stripping into concepts that can be analyzed for their content. In comparing the contents of the research, a hypothesis will accordingly be considered as it is revealed through the data. Although this methodological synopsis seems backwards, it provides for the emergence of themes, rather than forcing a preconceived idea and and so seeking data to prove or disprove the concept (Strauss 1999, p. vii). 5. Research Resources Analysis The research methodology is essentially qualitative in nature. It does not involve a statistical analysis of the success rate of the marketing campaign of Apple for iPhone. The research is focused on the qualitative understanding of the marketing proficiency employed by Apple and the effectiveness of this technique expressed in terms of customer feedback and views, and the direct of customer satisfaction. To this end, the resources utilized would be in the form of questionnaires sent via email, and filled out in person by customers selected randomly in a marketplace. The second part of the study involves a review of the actual research on the topic through the examination of published journals and articles. Through a cognitive analysis of results obtained from this two-pronged study, and comp arison of the established and new research on the subject, a conclusion would be drawn about the marketing methodology and its effectiveness of Apple for iPhone. The questionnaires designed for this purpose will have to be unrestricted so that they present flexibility to the volunteers to fully express their views. Questions that reflect preconceived ideas about the marketing schema will be discarded. To this end, a list of all the possible questions will be prepared, from which only