Burngreave messenger Essay Example | Topics and Well Written Essays - 2000 words

Burngreave messenger - Essay Example This can basically be realised through a number of social media platforms which are popular with many people. The print version of the Burngreave Messenger essentially serves a limited geographical area. However, through the use of the social media, this can greatly be increased through the following ways. Twitter Headlines Feeds The newspaper should create a headline handle for its brand in this popular social platform just like other popular dailies such as The Sun and Telegraph have done. It is imperative to realise that some of the most successful world dailies have a huge following in the social media and such a presence largely accounts for their success. The newspaper can then establish various sections like Arts, Entertainment and Books on their Twitter handle. These sub-channels are normally very popular with the public and will therefore provide proper interaction with the advertisers. In the same way, the Burngreave Messenger can seek to create a series of online events in order to increase its readership online. This can greatly be enhanced if the events are carefully selected from those popular with the public. ... of the contents should be conducted on the big social networks which allow the contents to be easily discovered by millions of people across the world. One important aspect in social media journalism is the need to greatly engage the users by giving commentary and reacting to the comments of the users effectively. It helps to keep the online community much engaged and hence successful to the newspaper. In the same way, it is important for the homepage to easily indicate the link to the social media so that it becomes easy to find. Each page in the newspaper’s website should have the link to the social media sites so that it becomes easy for the people to follow. Many successful world dailies have integrated social media reading capabilities in their websites. For instance, the Washington Post is one such newspaper that a Social Reader which presently has over a million users. Considering that most newspapers are presently resorting to the use of social media, the survival of t he traditional newspapers does not only depend on their participation in this community. On the other hand, smaller community papers such as the Shrewsbury Chronicle are also venturing into the social media as a ways of boosting their performance. Rather, it is about the strategies that are put into place in ensuring that the social media works to the benefit of the newspaper. In this regard, Burngreave Messenger can utilise the best strategies in the social media to ensure its growth. Considering the great amount of real-time news reporting that takes place on Facebook and Twitter, there is much opportunity for Burngreave Messenger to utilise the content usually created in relation to this. This would make the content of the newspapers feel more real-time in addition to providing many