Why Launch An Advertising Campaign :: essays research papers

Why Launch An advert CampaignTo start off, when your company is just becoming established in the Britishmarket, consumers will have no chouseledge of your merchandise, we essential countenance orpersuade the consumer to buy your product. To make customers aw be of theproduct we essential advertise. Large scale advertising mainly consists ofadvertising on TV, Radio, newspapers and early(a) vainglorious scale media. This ensuresthat advertising reaches the largest sum total of people in the shortest amount oftime. It is likely that the consumer will be more interested in the product ifthey hear of on a national level such as TV or Radio. We must lodge out forother companies in Britain that trade a similar product or overseas companiesthat sell in Britain so Pakanawa can analyse the British marketing scheme andimprove upon it. Market Segmentation is also another factor to evolve notice of.Market segmentation helps to differentiate products for different age groups.For around product, there are segments of the market that you need to specificallyadvertise to. forrard example, different methods of advertising would be needed ifyou were to advertise to parents than to the children. For a stool of productstheir are a lot of age groups that you need to advertise for and these must betaken into consideration. We must analyse the different market segments that areapplicable to Pakanawa and investigate how we can exploit these differentmarket segments. An ad campaign is a very sensible idea because no-one will screwabout our products without the use of advertising. This means that we mustconcentrate on a good ad campaign so people will know about our products.Approximate prices are shown below for large scale advertisingTVPrice agreed with company (500,000 + ) Radio(250,000 + ) Newspaper livestock ad250 Newspaperfull page700-900 Cinema booklets650.00 per cinema Flyers0.08 per billAs is shown above, advertising is very expensive when done on a large scale soto justify any form of large scale advertising it must be proven to be effective.At Pakanawa we must consider all angles of the media and come to a conclusionabout advertising.What sort of advertising should you use?By further the most far reaching of these strategies is Television advertising. Alarge amount of people watch TV and this type of advertising will reach many societal groups. Although this type of advertising is very expensive and even moreso during peak times, TV advertising should be seen by the masses and boost a lot of new customers, so in time, TV advertising will pay foritself.